The Place Firenze

Location: Piazza Santa Maria Novella 7, Florence, it

Star Rating: 5 Stars

Property Type: Hotels

About this Property

Important Information

Policies

Check-in: 04:00 PM - 12:00 AM

Check-out: 12:00 PM

Amenities & Facilities

• Parking
• Non-smoking rooms
• Air conditioning
• Restaurant
• Room service
• Terrace
• Family rooms
• Lift / Elevator
• Luggage storage
• Safety deposit box
• Fax/photocopying
• Soundproof rooms
• Ironing service
• Non-smoking throughout
• Private check-in/check-out
• Shared lounge/TV area
• Concierge service
• Outdoor furniture
• Fruits
• Staff adhere to local safety protocols
• Fire extinguishers
• Invoice provided
• Smoke alarms
• CCTV outside property
• Supervised childcare/activities
• Television in common areas
• Front desk (limited hours)
• Free wired internet
• Snack bar/deli
• Self parking (surcharge)
• Internet access
• Housekeeping on request
• Wine release events
• Garage

Rooms Available

• Duomo Penthouse

  Set on 2 levels and with city views, this suite has a sleeping area. Upstairs, there's a panoramic bathroom. Also comes with a characteristic, private altana balcony facing the cathedral's dome.

  Max Occupancy: 2 (2 Adults)

  • Minibar
  • Shower
  • Safety deposit box
  • TV
  • Telephone
  • Air conditioning
  • Hair dryer
  • Bathrobe
  • Radio
  • Desk
  • Toilet
  • Private bathroom
  • Heating
  • Slippers
  • Satellite channels
  • Hardwood or parquet floors
  • Wardrobe or closet
  • Bidet
  • Linen
  • Toilet paper
  • Bottle of water
  • Fruits
  • Shampoo
  • Conditioner
  • Body soap
  • Shower cap
  • Mobile hotspot device

• Junior Suite

  Set on 2 levels, this suite features a sitting room and relaxation area with sofa bed. Upstairs, there is a bedroom. The junior suite faces Piazza Santa Maria Novella’s columnade.

  Max Occupancy: 3 (2 Adults)

  • Minibar
  • Shower
  • Safety deposit box
  • TV
  • Telephone
  • Air conditioning
  • Hair dryer
  • Bathrobe
  • Radio
  • Desk
  • Seating Area
  • Toilet
  • Private bathroom
  • Heating
  • Slippers
  • Satellite channels
  • Sofa
  • Hardwood or parquet floors
  • Wardrobe or closet
  • Bidet
  • Linen
  • Toilet paper
  • Bottle of water
  • Fruits
  • Shampoo
  • Conditioner
  • Body soap
  • Shower cap
  • Mobile hotspot device

• Superior Double Room

  Overlooking the internal courtyard or the hotel's rooftop terrace, this room comes with design furnishings and free Wi-Fi. The modern bathroom is complete with slippers, toiletries and a hairdryer. This room cannot accommodations extra beds or cots.

  Max Occupancy: 2 (2 Adults)

  • Minibar
  • Shower
  • Safety deposit box
  • TV
  • Telephone
  • Air conditioning
  • Hair dryer
  • Bathrobe
  • Radio
  • Toilet
  • Private bathroom
  • Heating
  • Slippers
  • Satellite channels
  • Hardwood or parquet floors
  • Wardrobe or closet
  • Bidet
  • Linen
  • Toilet paper
  • Bottle of water
  • Fruits
  • Shampoo
  • Conditioner
  • Body soap
  • Shower cap

• Santa Maria Novella Master Suite

  Spacious and elegant suite offering views of Santa Maria Novella square. It includes a decorative fireplace and a living area with a large white sofa.

  Max Occupancy: 4 (2 Adults)

  • Minibar
  • Shower
  • Safety deposit box
  • TV
  • Telephone
  • Air conditioning
  • Hair dryer
  • Bathrobe
  • Radio
  • Desk
  • Seating Area
  • Toilet
  • Private bathroom
  • Heating
  • Slippers
  • Satellite channels
  • Sofa
  • Hardwood or parquet floors
  • Wardrobe or closet
  • Bidet
  • Coffee machine
  • Linen
  • Toilet paper
  • Bottle of water
  • Fruits
  • Cots
  • Shampoo
  • Conditioner
  • Body soap
  • Shower cap
  • Mobile hotspot device

• Executive Suite

  This 50-m² suite is very peaceful, as it is located at the back of the property. It is made of a living room with seating area and sofa bed, a separate bedroom, and a bathroom with bathtub and shower. It also includes an LED TV with satellite sport and cinema channels, free Wi-Fi, plus a safe and mini-bar.

  Max Occupancy: 4 (3 Adults)

  • Minibar
  • Shower
  • Safety deposit box
  • TV
  • Telephone
  • Air conditioning
  • Hair dryer
  • Bathrobe
  • Radio
  • Desk
  • Seating Area
  • Toilet
  • Private bathroom
  • Heating
  • Slippers
  • Satellite channels
  • Sofa
  • Hardwood or parquet floors
  • Wardrobe or closet
  • Bidet
  • Linen
  • Toilet paper
  • Bottle of water
  • Fruits
  • Cots
  • Shampoo
  • Conditioner
  • Body soap
  • Shower cap
  • Mobile hotspot device

• Loft

  Set on 2 levels and with views of Piazza Santa Maria Novella, this unit has a living room with double sofa bed and a bathroom. Upstairs, there's a sleeping area and a large bathroom with shower.

  Max Occupancy: 4 (2 Adults)

  • Minibar
  • Shower
  • Safety deposit box
  • TV
  • Telephone
  • Air conditioning
  • Hair dryer
  • Bathrobe
  • Radio
  • Desk
  • Seating Area
  • Toilet
  • Private bathroom
  • Heating
  • Slippers
  • Satellite channels
  • Sofa
  • Hardwood or parquet floors
  • Wardrobe or closet
  • Bidet
  • Linen
  • Toilet paper
  • Bottle of water
  • Fruits
  • Shampoo
  • Conditioner
  • Body soap
  • Shower cap
  • Mobile hotspot device

• Deluxe Double Room

  Spacious and uniquely decorated room overlooking the internal courtyard of the hotel. The modern bathroom is complete with slippers, toiletries and a hairdryer.

  Max Occupancy: 2 (2 Adults)

  • Minibar
  • Shower
  • Safety deposit box
  • TV
  • Telephone
  • Air conditioning
  • Hair dryer
  • Bathrobe
  • Radio
  • Desk
  • Toilet
  • Private bathroom
  • Heating
  • Slippers
  • Satellite channels
  • Hardwood or parquet floors
  • Wardrobe or closet
  • Bidet
  • Linen
  • Toilet paper
  • Bottle of water
  • Fruits
  • Shampoo
  • Conditioner
  • Body soap
  • Shower cap
  • Mobile hotspot device

Guest Reviews

• Maxwell03 (10/5): Came for drinks and food 2 nights in a row. - Ate at hotel 2 nights in a row. Night one: just wanted lovely view of piazza. Night 2: wanted the same service. Best best best service. Drinks and snacks exemplary. Dinner lovely. 5 Star Hotel. But it is ok to visit for drinks and dinner.
• jerrybR2666NK (10/5): This is the Place. - Exceptional hotel in an exceptional city. If you are looking for a luxury boutique experience, look no further than The Place Firenze. The staff, our room, the food, and the location were all beyond compare.
• IULIIA (10/5): -
• ANNE (10/5): -
• Marcel (8/5): - Der hoteleigene Parkservice war für uns eine grosse Hilfe. Das Zimmer: ein Bijou, der Service: sehr zuvorkommend und freundlich. Wir hatten uns auf ein schönes Frühstücksbuffet gefreut. Leider musste ab Karte bestellt werden - das Angebot war sehr bescheiden und entsprach nicht dem ganzen Rest, welcher wirklich top war.
• M5352LZbrettj (10/5): “The People” - The hotel itself was beautiful, but the people made the stay! Paulo, Lili, Sophia, Alejandro and Omar made us feel like a king and queen during our stay. Every touch of the hotel was quality …..food, beverage, linens, bed, bathroom, everything! I wish this hotel and the people were at every one of my future vacation spots!
• mrcltmd (10/5): Haven in Heaven - We completed a wonderful trip to Firenze with a stay at The Place Firenze. We have had the privilege of staying at some of the most highly regarded hotels in the world. The Place has the measure of any.
• Georgios (10/5): Beautiful hotel, must stay - Very chic, amazing staff, great location That we could stay for another week
• Departure667550 (10/5): Wonderful Sunday night stay - Absolutely delightful staff, welcomed me to a solo Sunday night stay with warmth and attentiveness. The room was beautifully kitted out with luscious linens and a large marble bathroom. Although I rarely eat in my hotel, they were so kind and fun I decided to eat at the hotel and I had one of the best pastas of my entire trip in Italy! The simple tomato pasta is delicious. The newly refurbished decor is done with a very elegant and restrained hand- I highly recommend this hotel- especially if you need to be near the train station, and car rental areas.
• GHilfer (10/5): New favorite hotel - Can not say enough positive things about this hotel. The staff were beyond friendly and accommodating, the food was delicious and the rooms were impeccable. Yes, the rooms were small, but that’s not a factor when they are well appointed, clean, and comfortable. From the mattress and pillows, to the bath supplies, they clearly prioritize comfort and sophistication. The location is great, nothing was ever more than a 15 minute walk. Would stay here again in a heartbeat.
• Marco (9/5): -
• Safari28603931692 (10/5): Great Hotel - amazing from A to Z and very very competent and friendly staff
• 343jeremyr (10/5): An excellent experience in every way. Beautiful and well kept common areas and rooms and impeccable, attentive service - An excellent experience in every way. Beautiful and well kept common areas and rooms and impeccable, attentive service that made us feel warm, welcome and at home.
• dashenka_travel (10/5): unique Florentine charm - The hotel service feels not like hospitality, but like being welcomed by trusted friends — intuitive, thoughtful, and always one step ahead. From helping organize visit Fratelli Piccini, to the seamless coordination throughout the stay - everything felt effortless. The comfort of the accommodation, the attention to detail, the quality of amenities, the freshness of breakfast, the option to enjoy a quiet lunch on the hidden terrace, the beautifully curated dinners, and the excellent location - all of this came together into a truly complete and memorable experience. It’s rare to find a place where everything aligns so naturally.
• Maya (8/5): Calm and peaceful - The location was great. I thought the photos online were a bit misleading when I booked my room I thought I’d maybe get a view. But other than that my room was very calm and peaceful. I had an unlimited mini bar and room service. The staff was also very kind.
• lewishogs (10/5): One of the best hotels in the world! - This is one of the best hotels in the world. The staff are amazing, so helpful, professional and friendly. Everything was top quality, top comfort, including the bed, the linens, the shower, the breakfast. A truly amazing place to stay. This was our 5th trip to Florence and we will never stay anywhere else again. We arrived in a heavy rain/snow and the greeting at the door with thick towels for drying and gentlemen helping immediately with our luggage after a wet walk from the train station was priceless.
• Excursion58462533890 (10/5): THE Place in Florence! - There is only one place in Firenze : THE Place! Fantastic staff, beautiful hotel, decorations to die for. Tasteful breakfast and great advices!
• Esmeralda (6/5): Sentirsi a casa - Staff molto gentile ed accogliente, ci si sente a casa. Camere, arredamento molto bello e caldo. Rapporto qualità prezzo
• Daydream45962089594 (10/5): The Place, Firenze is THE PLACE! - The Place is a stunning boutique hotel - gorgeously curated with the friendliest and most accomodating staff! They anticipated your every need and desire. It was a perfect experience from start to finish!
• tephen-Daly1878 (10/5): Beautifully presented hotel with charming and helpful staff. The perfect combination. - My wife and I enjoyed 5 fabulous nights @The Place Firenze. The decor and furnishings in the hotel are gorgeous. The attention to detail everywhere throughout the hotel was amazing. The staff were charming and helpful from a very late check in to our departure. Our room was very well appointed and beautifully presented. The nightly turndown service was excellent. The fact my wife and I are planning another visit next year should indicate how pleased we are with The Place, Firenze. Highly recommended.
• ShaneG530 (10/5): Unbeatable - This is the first hotel review I have ever written in my life. We stayed in room #18, which I believe was a Deluxe room. The Place is possibly the best travel accommodations we have ever experienced in our 25 years of travel, and that includes stays the Ritz, Four Seasons, Mandarin, Plaza and Waldorf. In some respect it's not fair to compare The Place with other high-end hotels, given the very small and intimate environment and incredible attention to the guest experience, but this place is unbeatable. The staff is top notch, and the staff-to-guest ratio must be close to at least 5-to-1 during peak hours (a special complement to the gentlemen from Brazil!). It's not often that your accommodations become a highlight of the trip, in line with the local sites/attractions, which is saying something for a city like Florence. My only criticism is now the bar for futures trips has been set to an unattainable level after our stay at The Place. If The Place is in your budget, don't stay anywhere else.
• Wendyh6 (10/5): The Place Firenze is an absolute gem!!!! - The Place Firenze is an absolute gem — a boutique, gorgeous property with truly amazing staff. Every single team member went above and beyond to make our stay exceptional. Special thanks to Slywia, Marina, and Alejandro for their warmth and incredible service. The Aperol Spritz was perfection, and the croissants were the best we’ve had anywhere in Europe. We are genuinely sad to leave and can’t wait to return. My new favorite hotel — an unforgettable experience from start to finish.
• verarosef (10/5): It REALLY is The Place to stay in Florence - The Place Firenze delivered on their commitment to world class service. From the aesthetics and cleanliness of the entire hotel to the warm service provided, we would recommend to everyone. The location was convenient for walking very near to great shopping and the sights.
• luca (9/5): Siamo stati molto bene, torneremo - Design, accoglienza, gentilezza del personale, posizione centrale La stanza dove siamo stati era un po' troppo piccola
• DMB9094 (10/5): Beautiful hotel in beautiful Firenze - My husband and I traveled to Firenze in mid October. The Place Firenze exceeded all of our expectations! The hospitality here is unmatched. Every staff member is friendly and helpful. Our accommodations were spotless and beautiful! The restaurant is fantastic - delicious food, drinks and wine and a staff that makes you feel right at home. We had an extremely early departure time at 5:15 am. Upon arrival to the reception area to wait for our car we were met with a tray of coffee and a take away bag packed with fruit, pastries, water bottles and yogurt. We have never had a hotel staff go above and beyond like that at any time of departure! Such a great property. We cannot wait to return to beautiful Firenze and The Place.
• timmyr487 (10/5): Loved it! - This hotel is just lovely! Perfect location - very walkable. Staff was friendly and accomodating. Food and beverages on point.
• giovannilY9264OE (10/5): Extremely Satisfied - Absolutely First Class Experience. Entire staff demonstrated top level professionalism. Would book here again without any hesitation.
• I1039SSbrianf (10/5): Outstanding hotel stay - The Place is top notch! The linens, products, service, and food were some of the best I’ve ever experienced. The seating areas in lobby and café were beautiful. I would choose to stay at the Place on every visit!
• I1262YXandread (10/5): Family trip to Florence - Absolutely amazing hotel. Decor fabulous and very artfully done. Staff so helpful and friendly. Great location. Highly recommend!!
• emad (1/5): -
• tylerrW2530AH (10/5): a wonder stay in August 2025 - My fiancé and I had the most wonderful stay at the Place Firenze! From the moment we arrived, the staff made us feel genuinely welcomed. They were warm, attentive, and always went out of their way to help with anything we needed—whether it was arranging recommendations, offering directions, or simply making sure we were comfortable. The hotel itself is beautiful—elegant yet cozy, with charming touches that perfectly capture the spirit of Florence. Our room was spotless, comfortable, and well-appointed, with all the little details thought through. The common areas were equally inviting, making it easy to relax after a day of exploring the city. The location was perfect as well—convenient to many of Florence’s highlights but still peaceful and quiet when it was time to rest. Overall, this was truly one of the best hotel experiences we’ve had.
• Ben (8/5): -
• Ke (10/5): Beautiful escape in Florence - Wonderful breakfast esp the juices, superb rooms and decor! My son loved the lollipops at the front desk and the terrace was a nice place to chill. Good location
• steveoE6868EE (10/5): We will be back! - Awesome location and amazing service! Walking distance to everything. My wife and I will be back!! Luigi at the restaurant is the best!
• Battleofevernore (10/5): Stunning boutique property with the warmest service . Can’t wait to return. - This stunning boutique hotel really exceeded our expectations in every way. I was blown away by the extreme warmth and attentiveness of staff. The star of the show is the blowaway chic design which is both on-trend current and also honors the historical feel. I felt like I was living in the pages of Vogue. The property is spotless. There are lovely touches such as offering a stocked and free minibar and beautiful brass physical keys that you can just leave at the front desk when you go out. And speaking of going out, the location is perfection. We never even needed an uber because everything we wanted to see was easily reachable on foot. The church on the square is beautiful. I would come back in a heartbeat. We stay at many luxury hotels and I think this has something special. Given what they’re delivering, the price was very reasonable. Great job.
• Jean-Baptiste (1/5): Une Honte ... des escrocs - Les voitures sont interdites dans Florence L hotel a réceptionné notre véhicule le temps du séjour Il nous a été restitué endommagé de façon très conséquente Le manager s est déchargé sur le service de parking que l hôtel a souscrit et ne veut pas faire marcher son assurance Honteux!! Limite escroquerie
• Ahmed (9/5): - Amazing room!
• Z540KPangelag (10/5): The Place is the place! - The Place is a very special place. A luxury home away from home where the service and attention to detail makes this beautiful boutique hotel a cut above the rest. From the minute we arrived we loved this hotel, from the beautifully decorated rooms, to the incredible location and of course the exceptional service. I will be dreaming of aperitif's on the hotel terrace, for a very long time.
• Michael (10/5): Tolles Hotel von liebenswerten Menschen geführt. - Sehr gepflegtes Boutique Hotel, mit viel Liebe zum Detail restauriert. Sensationelle Lage mitten in der Stadt. Sehr schöne Terrasse mit Blick auf die Kirche.
• Shevchenko (8/5): - Очень дружелюбный и исполнительный персонал. Персонал старается создать максимально благоприятные условия для клиентов. Хорошее местоположение отеля. Номер приятный но маленький. Это хороший, уютный бутик-отель но не 5 звездочный отель. У отеля нет даже вывески снаружи. Есть свой ресторан, но он примерно на 30 % дороже соседних ресторанов сходного уровня.
• O8169YZpaulr (10/5): The place is the place to be 😊 - The place is a beautiful boutique hotel on a fabulous Piazza in Florence, well situated from everything. It is first class and the service was exceptional. The attention of Alejandro and his team was as good as I could’ve asked for. I will absolutely return to the place when I’m back. The rooms are gorgeous and the café lattes in the restaurant downstairs are the best we had in Italy. It’s expensive, but worth it.
• Fallon (10/5): - I recently had the pleasure of staying for just one night at Hotel Place Firenze, and even in such a short visit, the experience left a lasting impression. The hotel itself is beautifully appointed, combining modern elegance with the timeless charm of Florence. Its location makes it ideal for exploring the city, yet it also feels like a serene retreat once you step inside. What truly set my stay apart, however, was the warm and genuine hospitality. I would like to especially recognize Michel Cannarozzo, the Front Office Manager, whose professionalism and kindness elevated the entire experience. From the moment of arrival, Michel made me feel not only welcomed but truly cared for. His attentiveness, thoughtful recommendations, and effortless ability to anticipate a guest’s needs reflect the very best of Italian hospitality. Though my stay was brief, it was memorable in every way. I would gladly return to Hotel Place Firenze, both for its beauty and comfort, and above all for the exceptional team led by Michel, who makes guests feel like family.
• J4693PClaural (10/5): One of the best hotels I’ve ever stayed at - I had the most incredible stay at The Place. I arrived haphazardly after escaping another hotel I had booked that had various issues. I was welcomed so warmly by The Place, a room was arranged at incredible speed and I immediately knew I was finally at the right hotel. The hotel is stunning, the room was so relaxing after a day exploring, and overall the hotel almost felt more like a home than a hotel. It didn’t feel orchestrated or overly formal, but the standards of service and quality of everything was on par with some of the most luxurious hotels in the world. I have the pleasure of frequently staying at top tier 5* hotels and this is the first time I have seen a smaller size property delivered equal service and attention to detail. The staff were all so warm, pleasant and friendly. On day 2 I realized I’ve forgotten an important medication at home and they arranged a prescription for me from a local doctor in under an hour all through the concierge WhatsApp! I was so impressed and grateful. The food at the hotel is also delicious, the location is fantastic if you’re exploring or shopping, and truly I cannot fault absolutely anything about the property. It also felt very secure and I loved that it never felt extremely busy. There were moments when I almost felt like I had the whole hotel to myself. It was wonderful. Thank you so much to everyone at The Place - you made my stay perfect! It was the first time I was able to travel internationally due to health, so it was a very sentimental trip for me to a city that I’ve always wanted to travel to, and you played a huge part in making it exactly as memorable as I hoped it would be. I am so grateful to you all and I can’t wait to return time and time again!
• Jennifer (10/5): - Everything about our stay was a treat. The location was perfect and the hotel well appointed and comfortable. Meals out on the terrace were a highlight. The service was excellent all around - everyone was friendly and accommodating and went above and beyond to make our stay unforgettable. We will be back.
• Cameron (10/5): Fantastic, luxurious. -
• johnpF2838WN (10/5): Fabulous Stay at The Place Firenze - The Place is a gem of a hotel in Florence. It is like stepping into a luxurious Florentine home. It is small but impeccably appointed and the staff are all incredibly helpful and friendly. Located on the Piazza di Santa Maria Novella, it close and walkable to everything. But at the same time, it is slightly removed from the hectic and touristy centre of the city, giving it a calmer and more private vibe. We could have sat for hours having breakfast on the private patio looking on to the piazza. And the Negroni Experience with bartender Zac was a trip highlight. The Place is now our new go-to hotel whenever we return to Florence!
• Relax43994 (10/5): One-of-a-kind hotel - Outstanding experience. The hotel was beautiful, the room was luxurious, and the entire staff was incredibly attentive.
• Oona (10/5): -
• Chris (10/5): A wonderful place to stay to experience the delights of Firenze. - Everything about the hotel was 1st class. The staff were superb, the room was beautiful, the food, especially the breakfast, was fabulous and the location was just perfect Just the driving around the city centre to get there
• 348sebd (10/5): - recently stayed at The Place Firenze and had a exceptional experience. The boutique hotel atmosphere is warm and elegant, creating an intimate and luxurious feel. The room was beautifully appointed with great attention the bed was very comfortable with high-quality bed linens that made our night restful. Service throughout the stay was impeccable: professional, attentive, and always with a smile. Every interaction felt personal and genuine, which really elevated the experience. If you’re looking for a refined yet welcoming stay in Florence, The Place Florence is an lovely choice. I will absolutely return!
• Onemoagain (10/5): A Beautifully Designed and Curated Boutique Hotel - We originally had reservations at the Four Seasons but changed our stay to The Place due to it's price point and it did not dissappoint. We had a view of The Basilica of Santa Maria Novella from our balcony. It's a boutique hotel that feels like you are staying at an aristocrat's mansion with high ceilings and nice furnishings. Everything was curated beautifully from the china and silverware in their restaurant, the linens to the products offered in the bathroom. We were so impressed that we inquired about the designer who is Julia B who was originally a NY designer and now resides in Italy, we were told. It's located very conveniently. The food served in their restaurant was absolutely delicious. We had breakfasts and afternoon snacks during our day and they were all amazing. The staff and service were all on point.
• Monther (10/5): Exceptional -
• Lisa (8/5): Very good -
• Teambeardsley (10/5): Italian Family Vacation - The service at The Place was outstanding. We were on vacation celebrating our 30th wedding anniversary with our adult children. Our son commented that the experience at The Place was one of the highlights of our ten day vacation in Italy. We highly recommend!
• Getaway541395 (10/5): The Place to be i! Florence - We had an absolutely fantastic stay at The Place Firenze. The Duomo Penthouse was amazing — the best view of the Duomo in all of Florence. A heartfelt thank you to Francesca. From the initial phone call to the room recommendations to the onsite care and remarkable friendliness — she made us feel at home! We will be back!
• pauladM4203AM (10/5): A delightful respite on the charming Santa Maria Novella Piazza - A truly lovely, boutique hotel situated on the Santa Maria Novella Plaza. Easily within walking distance to all major attractions and close to the train station for easy access. Fabulous and top-notch staff who made certain to ensure every need was met. A++
• Jerry (10/5): - Top notch staff, food, location and decor. If you like small but exquisite boutique hotels you’ll love it.
• Ilgar (9/5): Perfect place for stay - Perfect room size could have been a bit bigger
• Shehfe (9/5): Superb -
• Margaret (8/5): Would book hotel for next trip to florence - Excellent location for both sides of river attractions Terrace seating not enough back support
• 955lynettev (10/5): 3 beautiful nights in Florence - Very comfortable bed. The hotel’s location was excellent. Walking distance from Santa Maria novella train station. In the heart of the historic city center yet still a quiet room. The staff are top notch and go out of their way to be of assistance.
• Pioneer412313 (10/5): Comfortable luxury, phenomenal food, exceptional service - This was, unquestionably, the most amazing hotel experience my wife and i have ever had. From the moment we were greeted with a cocktail of our choice upon arrival until the time we departed (at 4 am) with a breakfast snack bag prepared for us since the kitchen was closed, we were overwhelmed with exceptional service. We dined at the hotel twice (not including breakfast which was also excellent each time) and we were not disappointed, in fact is was a couple of the best meals we had in while in Italy! The attention to detail in everything to the table settings to the linens in the rooms is over the top. Comfortable luxury with a staff that goes out of their way to accommodate you. Cannot wait to return!
• mahaa926 (8/5): Home away from home. - My reservation was handled efficiently and accurately . The concierge staff took care of all my daily arrangements, transportation, restaurant recommendations and reservations, day trips, museum tickets, guided tours etc. A very personalised and tailored service. It’s like having your own personal assistant.
• Jet06786449828 (10/5): Beautiful hotel with highly personalized service in the heart of Florence - Beautifully appointed hotel with highly personalized service right in the heart of Florence. I stayed here with my family and The Place puts a big emphasis on making you feel like you are guests in someone's elegant home rather than just another guest at a hotel. The staff really makes the difference at the Place, they are very attentive and friendly, and take the time to get to know their guests and anticipate needs. The rooms are beautifully appointed and we had a small terrace in one room and balcony on another. We stayed on the side opposite the Piazza S. Maria Novella and it was very quiet. The Place is a very intimate hotel so you will run into other guests at breakfast, etc during your stay. The hotel does not have a gym, but there is one just down the street; after all the walking in Florence I wound up not using it in the end. When we return to Florence, we will definitely stay here again.
• George (10/5): Exceptional -
• edwardc416 (2/5): Reservations - Tried to change my reservation for June 2025 and no one gets back to you. I must have sent them 5 emails with no response. I have never experienced anything like this. I wasn't even looking to cancel. Just wanted to change the dates and add more days. My suggestion, pick another hotel.
• Terence (10/5): Exceptional -
• Nikhil (10/5): Exceptional - No gym
• Abdulrahman (10/5): everything was perfect - everything nothing
• Abdulrahman (10/5): everything was perfect - everything nothing
• Konstantin (9/5): Superb -
• ZeeD_13 (10/5): Fantastic hotel - What an amazing boutique hotel. We were treated very well from the minute we arrived. The hotel is gorgeous, the nuanced details are lovely. Our room overlooking the Santa Maria Novella Church and the plaza was incredible. Opening the terrace doors and watching the world go by was part of the ambiance. The staff was extremely attentive and beautifully handled any request we made. From recommending and making dinner reservations for us, to getting us taxis, to anything we needed. We were treated with grace and kindness.
• Dean (5/5): Passable - The hotel itself is nicely located in a central area but we unfortunately did not have any views from our particular room. Our lamp was making a buzzing noise for the duration of our stay, when turned on, hotel was aware but did nothing.
• C4749OGvirginial (10/5): A Gem in Florence - Located in the heart of the city The Place provides all of the attention to accomodations, food and drink you could wish for. There is no skimping on the quality of service either. We were initially concerned that given its prime location the experience would be touristy. The Place did not disappoint.
• Abdulaziz (10/5): Exceptional -
• michaelsL317XY (10/5): A wonderful hotel in a amazing location! - Location, staff, food, room... were all the best!!!! Our first time in Florence and what an amazing city with amazing food. The hotel's location made it so easy to walk to lunch and dinner and all the great shops located so closely near by. Hopefully our travels will bring us back!
• lananclark (10/5): The Passion of Florence - It’s no wonder The Place has the honor of being one of the Leading Hotels in the world! Many hotels are beautiful - but very few infuse passion into every detail. From Claudio, the GM, to his entire team, The Place team is relentlessly dedicated to ensuring your stay feels like home. Linens, food, aromas - everything is luxurious. The people are what set The Place apart from any hotel we’ve ever experienced. We can’t imagine being in Florence without The Place! The staff embodies the essence of the city, its people, its culture and its pride. Perfezione!
• laingf (10/5): Just glorious! - A really lovely three days in this luxurious hotel. Stylish decor, extremely friendly and helpful staff, delicious food and drinks. We enjoyed a wide variety of breakfast options and a delicious lunch as well as cocktails from the bar. Nothing was too much trouble for the staff and we were made to feel more than welcomed. Worth the price.
• danschaberg (10/5): The Place Firenze … The Best Hotel … Period - We loved this boutique hotel so much 2 years ago … we came back without hesitation when we were coming back into town. If you are looking for amazing service and a hotel with CHARACTER … look no further. The location is superb on the piazza (Santa Maria Novella) and again the team at The Place Firenze is ABSOLUTELY the best. ANYTHING you need … they are on it! I just can’t say enough about this place. It’s like a home away from home.
• Saralee5 (10/5): Amazing hotel - The staff was amazing! So help and friendly. They helped book various activities for us to do. We had a delightful breakfast outside looking over the piazza Sainta Maria Novella every morning. The location was perfect. It was walking distance from most major locations. I’d definitely stay again!
• Aleksandra (10/5): Exceptional - Def recommend this place . Great location and really pretty , new inside
• Anna (10/5): Exceptional -
• Dean (8/5): - Pleasant staff
• Jan (10/5): Great experience at an amazing boutique hotel in Florence old town - Beautiful boutique hotel centrally in the old town. Our room was in pristine condition and the daily service flawless. Awesome, freshly-made breakfast á la carte. The entire team provided outstanding service.
• Haya (10/5): Had a fantastic stay. - I have been impressed by the knowledge and helpfulness of the staff , we felt home , beautiful location , excellent service, food was delicious and the room was immaculate everything exceeded my expectations I will definitely comeback in the future. I want to thank Sylwia she is a lovely person , professional & helpful also the guys on the reception definitely we gonna miss there smiles & warm welcome and we can’t forget the staff in the restaurant all of them are amazing and friendly they do their job from the heart . Nothing
• Reem (10/5): Exceptional - I feel like home .. gives me the feeling that I’m in my mom home . Very cozy , clean , welcoming and generous. Once I put my feet on the hotel, I cannot help but be amazed with every single piece.
• Mohammed (10/5): Exceptional - Staff , rooms and furniture. Amazing hotel and focused staff . Nothing all good
• Suzanne (10/5): - Beautiful hotel! Amazing staff! Awesome location!
• Nadeem (10/5): Amazing refined stay - Stunning intimate property, elegant and sophisticated with top notch breakfast and superb outside bar/restaurant! Service is unbelievable , so attentive and above and beyond! Concierge was sublime and loved every minute of my stay here! Location is unbelievable
• Nadeem (10/5): Amazing refined stay - Stunning intimate property, elegant and sophisticated with top notch breakfast and superb outside bar/restaurant! Service is unbelievable , so attentive and above and beyond! Concierge was sublime and loved every minute of my stay here! Location is unbelievable
• Alberto (9/5): THE ONLY PLACE I WILL STAY WHEN IN FIRENZE - THE STAFF IS REALLY AMAZING. LOCATION IS BREATHTAKING RESTAURANT FOOD IS EXCELLENT
• Abdullah (10/5): One of the best hotels I stayed in - Everything. Nothing
• Rayed (10/5): Amazing hotel - I rarely rate any hotel, but I wanted to do so fo the place cause my stay was amazing and the staff were awesome too, special thanks to Georgo and Lili for making our stay so memorable and comfortable. Everything was beyond my expectations. I really recommend this hotel and definitely will visit again.
• Bea (10/5): Exceptional -
• Lh25 (9/5): The perfect hotel with the best staff and location in Florence! - From the moment of booking the conceirge were extremely helpful allowing me to arrange my trip with train recommendations, restaurant recommendations, the team were beyond helpful. We arrived early but the team were so welcoming and engaged we were so excited for our stay. Our only issue was we only stayed one night, it was not enough to enjoy the gorgeous rooms and helpful staff. There is nothing else we could fault at this hotel.
• Michael (7/5): The staff is very accommodating and the location is perfect. The price-quality ratio for the rooms does not fit. - The hotel is very centrally located in Florence with a beautiful terrace outside. The staff was attentive at all times, communicative but not intrusive. We have stayed in many 5 star hotels, most recently in New York and Paris. This hotel is clearly overpriced. At almost 1,200 € for one night, you can expect more than a room with a view to the backyard, air conditioning at room volume and a bathroom where you can only shower in the bathtub. This is not up to date and the price is not justified.
• William (10/5): Exceptional -
• Anthony (10/5): - Excellent hotel, staff are very accommodating and make you feel welcome
• Janine (10/5): - The Place is now my favorite hotel in Europe! The staff could not have been more kind, attentive and helpful. When our flight was cancelled, they arranged for a hotel in another city, train tickets and transportation. The dining room is exceptional, breakfast was delicious and the rooms charming. But it is the outstanding staff that makes this hotel so exceptional!
• Tania (10/5): Exceptional -

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