Premier Inn Norwich West - Showground/A47
Location: Longwater Interchange, Dereham Rd,New Costessey,Norwich,Norfolk, Norwich, GB
Star Rating: 8.2 Stars
Property Type: Hotels
About this Property
Experience the perfect blend of comfort and convenience at Premier Inn Hotel Norwich (Showground/A47), ideally located next to Norfolk's vibrant exhibition and events center.
Location
Step out and immerse yourself in Norfolk's lively atmosphere, whether it’s attending events at the Showground, exploring the historic University of East Anglia, or strolling through the charming streets of Norwich, complete with its stunning Cathedral and bustling shops.
Dining
Savor delectable meals in our on-site restaurant, where you can unwind after a day of adventure, featuring a variety of dishes to satisfy every palate.
Comfort
Retreat to your spacious and extra-comfy bed, designed to provide you with the restful night's sleep you deserve, ensuring you're refreshed and ready for whatever tomorrow brings.
Don’t miss out on your ideal stay—book your room today!
Important Information
100 spaces, 4 disabled bays. No height restriction. No spaces for coaches/lorries, if the vehicle takes up more than 2 spaces, this site cannot accept them. Please validate your registration via the tablet in reception upon arrival. This car park is managed by Horizon Parking.
Situated at intersection of A47 and A1074. Follow signs for Royal Norfolk Showground. Next to Showground Table Table. Sat Nav - NR5 0TP.
Policies
Check-in: N/A - Anytime
Check-out: N/A
Amenities & Facilities
- Parking
- Restaurant
- Breakfast available (surcharge)
Rooms Available
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Standard twin - double bed and sofa bed
The same comfort you know and love, just with a modernised look and feel! Enjoy our latest design, mood lighting and more. Our twin rooms with a double bed and sofa bed have a super-comfy double or kingsize* bed paired with a sofa bed, which can be arranged into a single bed.
- Coffee/tea maker
- Shower
- Desk
- Free WiFi
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Standard twin - two single beds
The same comfort you know and love, just with a modernised look and feel! Enjoy our latest design, mood lighting and more. Enjoy two of our equally sized, super-comfy 3ft wide beds fuss-free and say goodbye to the awkward "no you have the bigger bed, it's fine, really" chat.
- Coffee/tea maker
- Shower
- Desk
- Free WiFi
-
Standard family
The same comfort you know and love, just with a modernised look and feel! Our family rooms include a double or kingsize bed, plus a sofa bed and pull-out bed depending on the number of guests staying in the room. We also provide travel cots at no extra cost. Room size and set up can vary based on the hotel and the number of guests.
- Coffee/tea maker
- Shower
- Hair dryer
- Desk
- Free WiFi
-
Standard double with a view
A great view, super-comfy bed, powerful shower and blackout curtains – our double rooms have everything you'll need for a great night's sleep.
- Coffee/tea maker
- Shower
- Hair dryer
- Desk
- Free WiFi
-
Standard family with a view
Our family rooms with a view include a double or kingsize bed, plus a sofa bed and pull-out bed depending on the number of guests staying in the room. We also provide travel cots at no extra cost. Room size and set up can vary based on the hotel and the number of guests.
- Coffee/tea maker
- Shower
- Hair dryer
- Desk
- Free WiFi
-
Standard double
The same comfort you know and love, just with a modernised look and feel! Enjoy our latest design, mood lighting and more.
- Coffee/tea maker
- Shower
- Hair dryer
- Desk
- Free WiFi
Guest Reviews
- Justin (6/5): - One bath towel 2 adults? Blocked sink? Charged 15 pounds to check in an hour early when we booked 2 rooms for 3 nights. If you need to stay in this area it has a restaurant on site , it’s ok but not geat
- dorothyk929 (10/5): Amazing - Absolutely lovely. Was greeted with a smile when we walked and and every staff member was happy and polite an each one spoke to you as you went passed!
- ericfH8749XK (10/5): Five out of five for premier inn - We stayed for the weekend of the half marathon.
A super welcome from the front of house team. Very warm and accommodating.
Comfy bed. Clean room. Large bath tub with lots of hot water.
Convenient and good value bar and restaurant next door.
Nice and quiet so we were well rested for race day.
- M276FBnathanc (2/5): Poor service - Stayed for two nights. Electricity failed both mornings from 6am onwards for hours which also meant no water for washing, showers or to flush toilets. Also no breakfast available. Despite not being able to shower on either morning, I appreciate exceptional things happen. Spoke to Premier Inn customer service and not offered a refund or compensation desipte not having received the basic level of service one would expect of a hotel. Extremely unhappy and disappointed from national brand you would hope you can trust. They simply wanted to blame someone else and not take responsibility.
- D5543KEpaulm (10/5): Best experience - My experience was great ,and the receptionist Dani was wonderful and helpful , she offered to help us with the room , thank you
- GordonG248 (10/5): All-round excellence - Excellent value. Room couldn't be faulted. Staff were friendly, helpful and kind especially when dealing with my wife who suffers from alzheimers
- adedoyinsaraha (4/5): Dirty duvet - Disappointed
The duvet was stained with makeup and not just in a hidden place, at the edge, obvious that the former guest used it and it wasn't cleaned afterwards. The bathroom towel was also not cleaned, there are dirts on it. Grateful that I went with a personal towel. Also, there is no telephone to reach out to the reception to complain or request for replacements. I would have complained at checkout but there was no one at the reception when I was leaving. This is terrible considering the price of the booking.
- PaulHarvey (8/5): To the usual standard expected - An older Premier Inn but perfectly acceptable. The accessible room we booked was in an adjacent building but I received a phone call on the morning of our stay advising me how best to check in and then access the room. There is a distinct shortage of Blue Badge spots there despite a very large car park and no marked blue badge spot in the carpark you are told to use to be close to your room. Their breakfast was fresh and adequate although the continental felt a little expensive for what it was. Staff good and welcoming.
- derekwalton001 (10/5): On my travels - Quite a enjoyable experience stay here as I use this particular hotel on my travels I always meet very friendly reception staff who always go up and beyond to help ones needs as on this trip I met Beth who did exactly that in my room change.
This premier was clean and top rate once again.
- 183sueo (8/5): Could be better - It was good to have the option of early check in.
The hotel itself is looking shabby and needs an upgrade. They were also very short staffed, although the staff on duty were trying their upmost.
- 811lornat (10/5): Convenient Location - The hotel is in a convenient location, with friendly staff. The room was clean and tidy. Access to the local shopping area is a short distance away with plenty of bars and eateries.
- melhR9752XA (10/5): Very enjoyable stay at the Premier Inn Nottingham - A very convenient hotel , close to Nottingham city centre. What impressed us most was how quiet the room was and how comfortable the beds were. Had a great stay.
- 494hollieb (2/5): Disappointing experience - Greeted by the staff and had a pleasant welcome. However, we booked a twin room and the single bed was not made up ! The bedding was not even on the bed it was underneath the double bed. We asked the staff if the single bed could be made(bed sheet and duvet cover) whilst we explored Nottingham. When we returned I was deeply disappointed by the sight of the folded bed sheet and duvet cover at the end of the bed. Even though we was promised it would be made for us. This was very disappointing and made me wonder what someone with a physical disability would’ve done as we had to make the bed ourselves. This is a shame as all my previous experiences staying at a Premier Inn have been positive.
- LlJjR (8/5): Convenient City Centre Hotel - Safia on reception was welcoming, cheery and helpful.
Hotel was central to a shops, restaurants and theatre.
Breakfast staff also helpful.
- Freedom26013466699 (10/5): Nice location. Friendly staffs - Really nice hotel, very central near to the town centre and all the shops, lots of restaurants nearby to eat out. Friendly staffs
- nathanbD5144QE (10/5): Wonderful time and good hotel - We had a lovely time in Nottingham for my birthday. The hotel was lovely and clean and the staff on reception were knowledgeable about the local area. They recommended a beautiful restaurant to us for my birthday meal. Thank you also for my birthday prosecco, such a kind gesture.
- 226catherinep (10/5): Great Welcome - Kieron and Saff were so welcoming and helpful. Definitely will book again. City Centre Hotel that still recognises the importance of Customer Service. Normally stay nearby but will now use this hotel instead!
- WitchWimborne (10/5): Excellent Place For An Overnight Stay - We had an overnight stay here to break up our journey home and it was a great place to stay! Our room was clean, warm and although we faced a very busy road the traffic noise was minimal and did not disturb us. Breakfast the next morning was delicious, all freshly cooked and lots of choice for the Continental breakfast as well. Anna who was on duty in the restaurant was lovely, friendly and explained where everything we could possibly need was. All in all a very good stay. Thank you!
- A2417DSmichaelc (10/5): Very helpful front desk - Excellent customer service, I had an issue with the room I was in due to some noise and when I mentioned this to the front desk they were very sympathetic and looked for a better room for me without any issue which was a great help, thanks to Shannon
- 254naomid (8/5): Quite, friendly, clean - Clean both room and bathroom, towel each which was a plus, staff great and warm, very quite, the only problem was the Pillows very uncomfortable...
- jinniesgir1 (6/5): First disappointing stay at a Premier Inn - We regularly stay in Premier Inn's on city visits, but this one was probably the worst one.
Room 420 (mine)and bed were fine, mattresses are really comfortable. My friend stayed in 403
We paid for the meal deal - 2 course dinner and breakfast. My friend chose chicken skewer on flatbread with feta salad and chunky chips.
I chose the burger with pulled beef, but asked for no salad, gherkin or relish, and fries.
The flatbread was rock hard.
The burger arrived with salad,gherkin and relish and the toasted bum was burnt. To top this off the pulled beef was dried out to the extent it crumbled in my fingers. Both meals were returned and replaced,the burger without the pulled beef as requested.
Disappointingly the bar as well as the restaurant closed at 9pm. So we returned to our rooms.
Room 419 next to mine decided to have a reggae party, which went on till after 11.30pm despite me knocking on the wall to hint at them to turn the volume down. Didn't want to knock on their door as you never know what could happen.
We told reception staff this morning but they didn't seem too bothered. They told us apparently there should be a card in the room with a number to call if there were any issues - there was no such card in the room, and I did not want to go down to reception so late at night in my PJ's.
This afternoon when we collected our luggage we used the toilet in the restaurant we found the restaurant floor was very sticky - ugh. And in the toilet was a wet floor sign, so i took it that the toilet had been cleaned - but there was toilet paper on the floor near the bin.
While I would stay at Premier Inn again, I certainly wouldn't stay at this one ( the one near Motorpoint is much better).
- Q2945LOmarciat (10/5): Great location and friendly staff - The hotel is in a great loction very central, near to the shops and bars.. Friendly
staffs the Bar&Block stake house had a great selection on their menu.
- 613chrisa (10/5): Great value for money - Comfortable accommodation, excellent breakfast, friendly and efficient staff. Good value and would recommend and use again when next in the area.
- U4893ZOjuliem (8/5): Small but ideal - The room was probably the smallest premier Inn room we've ever had but it had everything we needed. Plenty of charging ports (usb and plug options). Loved the fridge with complimentary water and chocolates, couldn't work out the coffee machine!! Only downside was the ultimate WiFi key didn't work but we weren't there for long enough for it to be an issue and being a city centre location we had 5g and mobile data. Overall great stay
- neilhW6112EJ (10/5): Great vibe. Warm and friendly staff. - Stayed overnight on 8th october 2025. All the staff were very welcoming. Particularly Tiffany, in the restaurant/bar, who was extremely friendly, and engaging. Food was good, and place just had a general ' good vibe'. Would recommend highly.
Neil & Dana. Company United Response.
- Alex-and-Mariola (10/5): Good value room in great location - Very nice over night stay the room was clean and comfortable. Staff are all cheerful and pleasant here and I think the breakfast buffet is very good here also. This is my 5th time staying here and it is very consistent. This hotel is great value for money for a city centre venue.
- I9344DMjennyn (10/5): Birthday stay - Excellent location for city centre , fabulous comfy beds along with a beautiful array of fruits cereals for breakfast . Not forgetting the good ole English breakfast bar …mmm mmm !
Overall a lovely stay x
- jannc935 (10/5): As above - Wonderfully staff … Veronica; Anna and Florin in the kitchen); Liddia, Ann and Danni … all of them are wonderful helpful people … our stay could not have been happier x
- deanrT285IA (10/5): Nice hotel - Easy, nice place with helpful staff. Clean, efficient, great location for the showground. Stay here each year for events.
- Dreamer749515 (2/5): Premier Inn nightmare - I don’t understand why you pay for early check in when on arrival late check out is offered therefore you cannot get in to your room.
Receptionist unhelpful drinking energy drink was uninterested unprofessional and repeatedly stated early check in is based on availability on the day.
We paid extra for a premier room carpet was disgustingly marks up the walls windows not clean
- katepF7542PP (10/5): Fantastic room and a great stay - Lovely room with relaxing decor and best mattress- slept so well! Staff were warm and helpful plus a great breakfast. Right next to tons of cool restaurants. Highly recommend!
- jamesbX3424ND (10/5): Don the Don! - Don was a great help when we came from London for a business trip in Nottingham town centre - thanks for the help, would defo come again.
- Journey07578262669 (10/5): Service - The service was great and Anna really helped all of us. The service was perfect. Everything clean and well organised. Thank you
- O7365DHcjb (10/5): Friendly and clean - Great location with easy parking. Very friendly staff upon arrival. Breakfast was tasty and all table were clean and tidy. Serving and kitchen staff were pleasant and very helpful. Will stop here again. Thanks
- johnmC5550YV (10/5): Just had an amazing stay at Premier inn Norwich West (showground) - We had an amazing stay. All the staff were professional, polite and very friendly, we had never visited this area before and the staff gave us lots of advice of where to visit. The room was clean and tidy with all the facilities we needed. Tina the housekeeper was helpful in assisting us, particularly with my husbands hearing disability, she was very patient and understanding.
- D1793SAtracyg (10/5): Wonderful stay - We were a little worried when we turned up as there is a very busy road at the side of our room. But once windows and curtains were shut it ,we heard next to no road traffic noise . The room was spotless and staff very friendly. Special shout out to the cook Anna at breakfast, she's a credit to the hotel. She went out of her way ro be helpful and was so lovely, made our stay.
- hollyrE6964HA (10/5): Thank you Premier Inn Showground - I would like to extend my sincere thanks to the entire team at Premier Inn for a truly pleasant stay.
The staff are what make this place exceptional – they were incredibly friendly, welcoming, and approachable throughout our visit.
I was travelling with my young daughter to visit family, and we simply needed a comfortable, clean place to freshen up and relax in the evenings. This hotel was perfect for that. The room was spacious, spotless, and very well-maintained. I often struggle with pillows when staying in hotels, but I was pleasantly surprised – they were fantastic!
I also requested an iron and ironing board and, despite mentioning that there was no rush due to how busy it was, they were brought to my room almost immediately. That level of service was greatly appreciated.
Thank you again for a lovely stay – we look forward to visiting again soon.
Warm regards,
Holly Ramsay
- 885ernieh (10/5): Deff stay at Premier inn again - Had a very good stay at Premier inn stayed at two Premier inn with in days both very good parking was grate breakfast was ok ever think could want had a grate stay
- Flygirl74 (10/5): Best nights sleep ever! - Lovely large comfortable and clean room, with very helpful, friendly, staff.
The most comfortable mattress I’ve ever slept on, I am going to buy one!!
Hotel would benefit from aircon, however a good strong, quiet, fan was provided.
- Amandagrace1992 (4/5): Wouldn’t waste your money - Road noise SO loud, especially when we are in the room the furthest away from the entrance and directly next to the main road. Was absolutely boiling no air con just a rubbish plastic fan. The water wasn’t even drinkable, the vending machine at reception was SO expensive £2.70 for a bottle of water and the machines chiller had broken to it was room temperature. Very disappointing wouldn’t stay again.
- jenna1205 (8/5): Will stay there again. - Overall a good experience. Only used the hotel for breakfast and sleeping. Have stayed there many times before and will again.
Only downside this time was the bathroom fan kept going all night during our last night there which left us with a bad night's sleep and a long journey the following morning.
- 668shelll (8/5): Great once accessed - Clean and comfortable hotel once we were able to gain access to the building. My son had to walk through the bar to let the rest of us in as we were outside in the rain for 10 minutes. We then waited a further 10 minutes for the receptionist to arrive to check us in as she was busy making beds in the anex. Although breakfast was booked at the same time as the room, nobody asked what time we would like breakfast or told us where the breakfast room was located. We had to find it ourselves
- T8707MGphilr (10/5): Great place to stay. - Bed and breakfast stay after travelling for a family event, 4 of us in 2 rooms. Premier Inn - so comfortable, as always, and great value.
- lincssd1 (10/5): Outstanding - We didn't actually stay at this hotel, the other Premier inn a few miles down the road didn't currently have a restaurant so recommend using this branch for breakfast
Ammie immediately gave a warm welcome to us, clearly loves her job and genuinely cared that guests were looked after
Jackie was cooking the breakfast, everything was hot, and freshly cooked, fantastic cooked breakfast as much as you wanted
Looking forward to calling back tomorrow for more !
Keep up the excellent work
- Discover23386185527 (8/5): Weekend break - Great service by Amme and Jackie they were very welcoming and professional, check in was smooth, breakfast was also spot on many thanks to both
- Emma-loves-pies (10/5): Great stay. Well looked after. - Great stay at the Premier Inn Northampton Wootton. We arrived late for breakfast after a much-needed sleep in and Jackie looked after us so well. She made sure we had everything we needed - opening fresh pancakes and asking for eggs to be cooked fresh for us. Thank you for looking after us Jackie. :-)
- megancZ3862KX (10/5): Brilliant Silverstone experience. - I visited this Premier Inn and was absolutely delighted with the atmosphere, the cleanliness of the hotel, and the friendliness of the staff. As someone who is an anxious traveller and gets nervous going into hotels It was definitely an experience which i’d happily do all over again. Adding on I must say how much of a lovely gesture the bags for the people going to the track early (Silverstone) was, the fact there was complimentary fruit, water, crisps, pastries etc was so lovely to have! I couldn’t recommend this hotel enough, from someone who has stayed in a variety of hotels in Northampton! Will definitely be back next year!
- juliewO1732VJ (6/5): Friendly staff but probably the worse Premier Inn I have stayed in… needs some investment! - Room was in need of some TLC.
Comfy beds
Awful shower with water squirting out from top of shower head.
Dressing table was peeling and the curtains had small rips in the material.
Breakfast was very nice.
- hannahgO3565ZN (8/5): Stayed for F1 - Went with partner for F1 room was nice and clean. Fresh bedding and towels extra provided no extra cost. Fan in the room which was good for the hot weather.
Breakfast was lovely.
Building in general could do with being modernised but no concerns will return next year for F1 again
- joe1259 (6/5): Sticky floors broken searing - Not the best Premmier I stayed in room is OK no air con . No heated towel rail . Whifi rubbish
I had to connect to my phone to get a signal. Very warm in room even though you have a fan .rats running around outside. Floor in restaurants very sticky I thaught the soles of my shoes were going to come away. The seating outside the restaurant .
. falling apart. The
Food is not good Premmier in standards have dropped since covid. It is no longer a budget hotel. If you arrive before 3pm You pay £15 if you arrive early . Also Premmier inn are starting to charge for parking.
.outlook of the hotel needs updating
You can find cheaper hotels around now. Go on Google
- Voyager19423664840 (10/5): Enjoyable - All good, weather very hot, so the room was stifling even with the windows open and the pedistal fan provided.
Apart from that enjoyable stay, back in November.
- B2033QTanthonyw (2/5): Breakfast shambles! - I again foolishly booked breakfast, when I arrived it was in chaos, the person who would normally cook the breakfast was missing/late/absent and the guy on reception had to take the reins. A total shambles in my opinion.
- D9815JQjamiec (10/5): Perfect stay - Such friendly staff. Made us both feel very welcome.
The room was bigger than we expected and the bed was very comfy. Definitely recommend and would stay again if we are in the area again.
- juliecS4089GW (8/5): Lovely clean comfy room with perfect bed - Lovely comfy bed, great food, but noisy as close to major road only problem was no air con so needed windows open as very hot night but too noisy, supplied a fan which was also noisy when running, staff were brilliant and very helpful could do with a small fridge for bottles of water but we will go again but will ask for upstairs room as I’ll feel safer with window open and I’ll take ear plugs
- 785maartenv (8/5): Good - Good, friendly staff. Room was nice and clean. Nor aircon though but was okay. Breakfast was good as well. Nothing to complain.
- sarahsY3404BX (10/5): Fantastic - What a lovely stay despite no air con on a hot day. Visiting family close by so location was brilliant for us. The room was spotless, bathroom was sparkling and as we walked into the room there was a wonderful aroma. Also on the tea station was my favourite biscuits which after a long travel and desperate for a brew, that was a nice surprise and I would like to thank "Tina" for the lovely biscuits and spotless room. Will definitely recommend and will definitely be returning.
- Neathers1923 (8/5): Great room - Don't Pay for the 'Unlimited Breakfast - doesn't exist - The hotel was comfortable and the room was of a decent size. Bed was comfortable. No complaints about the room.
However we paid for breakfast as well.
Premier Inn advertised this as their 'Signature / Famous' unlimited buffet breakfast. There were even posters confirming this within the actual hotel in which we stayed. However - This is NOT THE CASE. We could help ourselves to toast or even cerial - but the cooked 'Buffet' breakfast does not exist. Instead it is ordered - as in a restaurant - and is limited to a few items.
This is FALSE ADVERTISING and is very poor value for money. Quite honestly, we would have been better off going to the local pub that offered a much better breakfast for less money.
Even your cheaper rival (Travel Lodge) provide an unlimited buffet breakfast for ALL breakfast items.
Very disappointing, deliberately misleading and not the standard that I would expect. Previous stays at other Premier Inn locations provide what is advertised. Why not here?
- Roving65174229731 (10/5): Nice retreat - Relaxing stay and great, friendly staff. Good to also have your tea and coffee in your room topped up via main reception area which comes in very handy when you don’t want to go anywhere and just have a hot drink in your room and unwind. Will be staying there again in a fortnights time!
- C4414QPrutha (10/5): Comfortable stay - I had a short stay at Premier Inn Norwich West and it was comfortable. The room including the bathroom were clean, bed comfy and USB charging point by the bed. There's also a big car park in the grounds and bus stop outside the hotel so it's easy to get to from Norwich Bus station.
- 80stand (10/5): How Tracy made our stay amazing. - Amazing time. We got everything we expected from the rooms and more. Tracy who was working that day was amazing at dealing with all of us checking in at once as it was a little hectic with around 13 people. She also helped advise us on where to grab something to eat and even told me where i can grab some cutlery for my food which I brought with me. Life saver as I didn’t pack any and didn’t think anywhere would give me any. Another time she helped was when we thought we’d ask to have the door joining two rooms opened expecting the answer to be no but even though she was nearing the end of her shift Tracy said no problem and opened the door for us with a smile. Also kept a nice light hearted conversation going the whole time and just made the overall experience really good. Staff the following day were also very helpful but I feel like Tracy went above and beyond hence why I specifically wanted to mention her in this review.
- beaw669 (10/5): 5 star experience - Couldn’t be happier with our experience, check in was done smoothly by Tracey & Kelly on reception, who explained that shift handover was happening but checked us in efficiently and quickly, they were both polite and gave us information needed.
The room was immaculate and smelt clean.
Will definitely come and stay again.
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