Premier Inn West Bromwich Town Centre - New Square
Location: Congregation Way,West Bromwich,West Midlands,West Midlands, West Bromwich, GB
Star Rating: 8.8 Stars
Property Type: Hotels
About this Property
Welcome to Premier Inn West Bromwich Town Centre (New Square), your perfect escape in the heart of the West Midlands!
Adventure Awaits
Explore the beautiful Sandwell Valley Country Park, perfect for family bike rides, crazy golf, and a thrilling adventure playground that will keep the kids entertained for hours.
Sports & History
Catch a match at The Hawthorns stadium and immerse yourself in the rich past at the Black Country Living Museum, making your stay an exciting blend of fun and culture.
Delicious Dining
After a day of exploration, unwind at our inviting Cookhouse and Pub restaurant where you can indulge in a variety of delicious meals crafted to satisfy every palate.
Don’t miss out on the chance to book your unforgettable stay with us today!
Important Information
Limited free on-site parking is available at this hotel operating on a first come, first served basis. Alternative, chargeable of-site parking is available nearby at Tesco Extra (B70 7PR) just a 7-minute walk form our hotel. Free of charge between 6pm - 6am and roughly 80p an hour outside of these hours. Free on Sundays and Bank holidays.
Exit the A41 on to Cronehills Linkway, take the first exit at the roundabout on to Congregation Way, then turn right at the next round about, continuing on Congregation Way.
Policies
Check-in: N/A - Anytime
Check-out: N/A
Amenities & Facilities
- Parking
- Air conditioning
- Restaurant
- Breakfast available (surcharge)
Rooms Available
-
Standard twin - double bed and sofa bed
The same comfort you know and love, just with a modernised look and feel! Enjoy our latest design, mood lighting and more. Our twin rooms with a double bed and sofa bed have a super-comfy double or kingsize* bed paired with a sofa bed, which can be arranged into a single bed.
- Coffee/tea maker
- Shower
- Desk
- Free WiFi
-
Standard twin - two single beds
The same comfort you know and love, just with a modernised look and feel! Enjoy our latest design, mood lighting and more. Enjoy two of our equally sized, super-comfy 3ft wide beds fuss-free and say goodbye to the awkward "no you have the bigger bed, it's fine, really" chat.
- Coffee/tea maker
- Shower
- Desk
- Free WiFi
-
Standard family
The same comfort you know and love, just with a modernised look and feel! Our family rooms include a double or kingsize bed, plus a sofa bed and pull-out bed depending on the number of guests staying in the room. We also provide travel cots at no extra cost. Room size and set up can vary based on the hotel and the number of guests.
- Coffee/tea maker
- Shower
- Hair dryer
- Desk
- Free WiFi
-
Standard double with a view
A great view, super-comfy bed, powerful shower and blackout curtains – our double rooms have everything you'll need for a great night's sleep.
- Coffee/tea maker
- Shower
- Hair dryer
- Desk
- Free WiFi
-
Premier Plus accessible
As well as more space, a double or kingsize bed between 480mm and 520mm in height, and wider entry bathrooms with a lowered bath or wet room, our Premier Plus Accessible rooms offer Ultimate Wi-Fi, a coffee machine, a mini-fridge, bedside USB ports, an iron, an upgraded workspace and more. At our hotels with 480mm height mattresses, our teams may be able to raise the bed for easier wheelchair access.
- Air conditioning
- Coffee machine
- Free WiFi
-
Standard accessible
Our accessible rooms offer more space, a double or kingsize bed between 480mm and 520mm in height, and wider entry bathrooms with a lowered bath or wet room. At our hotels with 480mm height mattresses, our teams may be able to raise the bed for easier wheelchair access. If you have any accessibility questions before your stay, please get in touch with our friendly team at pi.accessible@whitbread.com or call us on 0333 0919 817 between 9am and 5pm Monday-Friday (calls charged at local rate).
- Coffee/tea maker
- Shower
- Desk
- Free WiFi
-
Accessible room
A large room with a 480mm-high bed, level access en-suite shower room with folding seat & wide-entry doors
- Shower
- TV
- Hair dryer
- Free WiFi
-
Standard family with a view
Our family rooms with a view include a double or kingsize bed, plus a sofa bed and pull-out bed depending on the number of guests staying in the room. We also provide travel cots at no extra cost. Room size and set up can vary based on the hotel and the number of guests.
- Coffee/tea maker
- Shower
- Hair dryer
- Desk
- Free WiFi
-
Standard double
The same comfort you know and love, just with a modernised look and feel! Enjoy our latest design, mood lighting and more.
- Coffee/tea maker
- Shower
- Hair dryer
- Desk
- Free WiFi
Guest Reviews
- P1717AEtracys (10/5): Would visit again - Great hotel and pub opposite.
Very welcoming in both hotel and the pub.
Nice reasturant in the pub and good selection of food and drinks
- justinsaphir (8/5): Good night sleep for a reasonable price - I am a disabled patron. So have a very large room with accessible bathroom was excellent.
The staff were quick for service and very engaging.
- Ditte (10/5): - Rent rum, alla bas-bekvämligheter man behöver.
- Jan (8/5): - Rummet väldigt bra, restaurangdelen uppskattad av medlemmar i gruppen.. bra hjälp med bagaget men minus för omständlig personal vid själva incheckningen..
- johnandmojgan (10/5): Super friendly and awesome breakfast - Friendly and very accommodating.
Arrived late and asked about dinner options, was directed to the Restaurant across the street but told be quick as they stop orders at 20:30hrs.
I went straight over as it was 20:20hrs, was turned away immediately, not even offered a bar meal or anything.
Needless to say I was somewhat disappointed as my day started at 07:30hrs when I left Dunfermline to get there.
Now the good stuff, lady in the Premier Inn reception was lovely and gave me a sheet with a selection of places local to eat or request delivery.
I fell asleep on the super comfortable bed, woke up in the morning ready to eat for Scotland.
Breakfast was sublime, freshly cooked bacon and eggs with the nicest sausages I have ever eaten in an establishment like this.
The lady’s that looked after me, Tracy and Kelly were the difference to a lovely breakfast to a truly great experience of great food and hospitality that really made a difference.
Thank you Premier Inn for getting it right with this location, whatever you are paying them needs to be doubled as they have represented you above and beyond.
- N8040IXdavidr (10/5): Ideal for overnight stay - Ideal place for short stays bedrooms are a great size breakfast is great and pricing is super reasonable. Big car park, good ev chargers. Basic but great value.
- hayleywH1998JN (2/5): One awful receptionist ruined a stay. - We came to the area to scatter my nans ashes as she lived here as a child and to also travel to Wales to scatter my grandads as that’s where he lived as a child.
My sister and I came with two children, aged 10 and 8. My mum and her husband and my auntie and her husband also stayed.
We were late arriving on the Friday evening, the gentleman on reception was lovely, booked us in for breakfast the next day, explained where the room was etc. We had breakfast on the Saturday morning, staff were all lovely, helpful when asked a question and it was very nostalgic for us all to hear people talking with the same lovely accent my late nan had.
We left the hotel around 9.15am, to travel to various places scattering ashes along the way. The journey to Milford Haven in Wales took nearly 3 hours there and the same on the way back.
As you can imagine it was a very long and emotional day.
We arrived back at the hotel around 8pm, popped to the room and then went back to pub across the car park for some food. We had a lovely meal, toasted our late nan as it was her birthday.
On returning to reception we were collecting some milk and teabags, the children were talking, the receptionist then stopped speaking to the customers checking in to say to the children that the corridors were quiet from 9pm… it was 9.30pm. We were stood in reception, not in a corridor. We were waiting to book in for breakfast. I felt extremely embarrassed that she stopped speaking to the customers she was dealing with to basically tell us off for talking in an open reception not even near the quiet corridors.
As I say the children were talking, not shouting or even messing around which considering they’d had 6+ hours trapped in a car, a very emotional day and one has severe adhd and autism, talking was actually fine! If she had seen him on a bad day we would’ve probably been removed from the hotel!
We didn’t book for breakfast, I said to her we weren’t stood in a corridor and they were talking not shouting, we then left and went to our room.
I went back to reception to give the lady some feedback, explain it had been a long and very emotional day, that the children weren’t misbehaving they were talking, to be met with a very sarcastic “is there anything else I can help you with madam, we are on cctv madam and would you like to speak to my manager madam.”
I found her whole demeanour absolutely awful. I was telling her we’d had an awful, emotional long day, with children with difficulties and that she could’ve waited for the other guests to have gone and the mentioned about the quiet corridors in a different way, but she just kept saying “anything else I can help you with madam?”
The day was, as I say long and emotional, but also a day to remember because of what we did & with it being the first birthday of nans without her here. That receptionist has put such a massive dampener on my time and I can honestly say I went to bed livid.
On a day were the children have been bored, trapped and around very emotional adults I think them speaking in reception is more than ok. I actually had not long before told them how proud I was of them for how they’d behaved all day, only for some receptionist to act like they were running g riot and screaming down corridors.
I did myself no favours, as she was just continuing to be sarcastic, not listen or even say something like “I’m sorry if it came across as rude”. she just continued to be sarcastic, I did call her a name and stomped off to our room, not my finest moment but also the frustration of someone not even listening or even realising what she had done could appear rude got the better of me.
When I went to give the feedback I really just wanted her to realise how hard that day had been and how actually those kids had really done nothing but I was just met with sarcasm.
Ruined what would’ve been lovely as that will be what I remember from this trip.
Please train your one member of staff about unseen disabilities, especially in children and how to maybe speak to customers about things.
- K2423RUtiffanyw (2/5): NOT family friendly - After 6 hrs of travelling spreading a family member’s ashes we arrived back at 9:30pm (Sat 8th). Myself, sister and 2 children were waiting in reception to book breakfast. The receptionist who was dealing with another couple with a baby told my children that they need to be quiet in the corridor as people are asleep. They were talking to us and not being noisy we would ourselves tell them to be quiet if there were being loud in a corridor. This has upset me as my children have been very behavioured on what has been a difficult day for our family and to have them spoken to in that way was not pleasant. My son has Autism and ADHD which is challenging but to have his good behaviour dismissed so blatantly infront of others is disappointing. We attempted to address the comment made by the receptionist who was further dismissive. As she stated you have CCTV so please check the cameras at this time and you will see how rude your staff member was to my family.
- 277JohnM277 (10/5): the best Premier inn we've stayed in - Very clean inside, extremely helpful & kind considerate staff. Has a lovely breakfast room run by the inn. The bed was very comfortable.
Everything about our stay was good
- 526jennettet (10/5): Warm and helpful staff - We were really blown away by the helpfulness and warmth of welcome at this Premier Inn. Amazing to get a balcony and a view too!
- D9934TEjulianm (10/5): Good place to stay - Daeschwarn was fantastic. Had a few more rowdy people before us but kept them quiet and his service was brilliant. Would recommend staying again, rooms were tidy and just what you’d need
- 974alistairf (6/5): Feel let down! - I visit West Brom frequently and do pick this hotel as it is close to work and has EV charging points (only 4) under POD POINT App.
My saty over two nights been the worst so far!
1. No responsibility from premier inn for the parking EVs. This solely belongs to the adjacent pub next door. Chances of asking the driver to park else where..... Well, I'll leave it to your imagination as I see more and more NON EV cars parking in the designated EV points.
2. Be warned, if the restaurant is busy when staying here... You are not the priority!!! Waited so far for around 35 mins (still waiting!) for my desert!
Unfortunately, if this service continues, I'll be looking elsewhere to stay in the future.
- nikitar293 (2/5): Very disappointing - This review is being left in conjunction with the Warwick Premier Inn, and is being left after an email request from Premier Inn to rate our stay/ experience.
We (myself, husband and two children) were due to stay at Burton on Trent, travelling up from Portsmouth to then visit Alton Towers the next day. Unfortunately our car irreparably broke down just outside of Warwick, an hour away from the hotel. After waiting on the breakdown service to come and the time of their arrival being continually pushed back we called Burton on Trent to see if there was anything they could do to help in terms of moving the booking to the Warwick hotel (knowing this may not be the case but worth a call to see). Called twice, having gone through the automated call operator each time, to be left with the phone ringing for around 4 minutes before a message says about the hotel being busy dealing with other guests and to call again later. At this point it was 11pm and we needed to get the children somewhere to sleep. We then decided to try and call the Warwick hotel who did answer but said they couldn’t move the booking (as we expected). We described our situation and asked if there was a family room we could book instead. We were told that all the family rooms “that had been made up for that day” were booked, but we could book 2 double rooms instead but would need an adult and child in each room (after we had explained I would come with the children while my husband waited with the car and were told we couldn’t book just one double room for myself and the children). We asked if there were any family rooms at all but were told none had been “made up” so we couldn’t book them.
We have always booked with premiere inn for this trip we do (and have done since 2022, staying at both Burton on Trent and Derby West) so were disappointed to say the very least that on this occasion where we’ve encountered an issue beyond our control, being over two hours away from home and an hour away from our booked hotel, there’s either been no answer from the hotel or a lack of empathy for the situation we found ourselves in. We ended up booking a family room at Holiday Inn Express in Warwick who were nothing but exceptionally helpful and apologetic that we had to wait 5 minutes for the room to be made up as a family room (no bother for us - it was a room!). I fail to understand why Premier Inn couldn’t have offered the same service when we came to you in the first instance (and you already had our money!).
Interesting also that I’ve been asked for a review of our stay when we didn’t even check in and stay - which makes me wonder whether Premier Inn are even aware that we didn’t stay or question why (but like I say at this point they had our money for a nights stay and breakfast for us all the following day which we didn’t make use of so it makes no difference to them).
- Sightseer363181 (10/5): Breakfast staff - Very friendly staff very helpful especially Alex and Tracey helped us have a lovely breakfast before we set off for a busy day
- Jayno76 (10/5): Excellent Hotel Lovely Staff - After a long drive from South Wales and a wonky satnav trip into the town center, I eventually found this hotel. The lady on reception was lovely and welcoming and assisted me with everything I needed whilst checking in. My room was lovely and clean and there was enough tea, coffee and everything else I needed for my stay. The bathroom was lovely and clean also with a very good shower and fluffy towels.
I ventured down for my evening meal and the staff in the restaurant couldn't have been more helpful and polite and nothing was too much trouble for them. The food was lovey but as I was tired I went back up to my room for that much needed shower and to rest up in bed before a day at my conference, As an added bonus I was treated to several firework shows for most of the evening which I enjoyed.
My bed was very comfortable and i slept well waking up rested for a full day at work. Check out was very simple and I would be happy to return here if I need to come to Birmingham again.
- marymS1459KP (6/5): Comfortable - The staff are helpful and friendly. The room was comfortable. I asked for the bathroom floor to be cleaned 3 times. It wasn't done, tissue on the floor, which wasn't pleasant.
- jeroeno789 (10/5): Great value for money - It's not The Hilton, but you also don't pay like it's The Hilton. This very affordable hotel offers more than enough value for money. The beds are comfortable, the breakfast was very tasty, and the staff is extremely friendly and helpful.
- U8128ZFdeborahf (10/5): Highly recommended - Excellent location. Very clean room and lovely staff. The pub attached was lovely Excellent food and staff there too!
Highly recommended to others
- Steve3798 (2/5): Avoid this hotel - Very poorly staffed in the hotel and restaurant leaving them unable to accommodate and feed the customers. The restaurant outside was like a building site, very poor
- Tourist06137204080 (10/5): Great family weekend away - We stayed her for a family reunion. We booked the room, dinner and breakfast option. We were not disappointed, the rooms are clean and beds comfortable.
The staff are friendly and helpful.
The food in the restaurant was delicious.
I will definitely be returning to this hotel.
- mikecoliverwales (4/5): Appalling - Don't bother using the attached Restaurant or bar. The bar was insufficiently stocked and the restaurant couldn't cope with evening meals. The breakfasts were cold and the bacon was horrible.
- 113clivea (2/5): Room OK, but issued parking charge despite following directions for checking in the car - Hotel was clean, but there was no heating control in the room. Asked reception how we increased the temperature and they said that they would deal with it, but nothing happened.
Two weeks after the stay we received a £100 parking charge for leaving our car in the car park, despite having checked the car into the booking in system in the foyer on arrival. Emailed Premier Inn to try and clear the matter up, as they don't display a phone number, and had no response. Very poor service.
- Sightseer802515 (10/5): Great location and friendly staff - Great location and parking. Attentive staff and warm greeting and departure. Great breakfast with a good selection..
- 769gregl (4/5): Disappointed and overpriced. - Stayed here for 1 night nothing Premier about this place. Room was clean overall, but in the shower we had a cracked tile, also the paintwork and cealent were in a poor state under the sink. Only 1 large towel was provided and 2 small face towels. The other disappointment was the bar it didn't open till 5pm. Breakfast was very good but did have to wait for fresh eggs also black pudding ran out. Overall breakfast was good with pastries and fresh fruit and cereal. Would not stay in a Premier inn again as price did not match quality.
- Derick8885 (10/5): Shout out Pat - Had a lovely stay at this hotel with my girlfriend. The food was excellent the room and bathroom were spotless and the bed was very comfortable, making for a relaxing night. The staff were extremely helpful and always willing to go the extra mile. A special mention to the receptionist, Pat we had a good joke and laugh together, which made us feel instantly welcome. That positive energy at the front desk really set the tone for the whole stay. We left very satisfied and would happily return.
- jessicadG9289LE (10/5): Amazing staff member cat - I had a great stay due to cat who works at this hotel she made my stay the best she made me and my family feel very comfortable and welcoming made sure we had everything we need . Always made sure my room was nice and tidy . Hotel was lovely .Thank you so much cat cx
- emmafas (2/5): Save your money - Rooms clean and basic but comfortable enough. Very noisy at night people running back and forth. Room was very warm but air con was good which made up for it. Staff on reception and in restaurant were very rude. Not at welcoming and very unhelpful. We had paid for a meal deal which wasn’t explained and when I asked a few questions a menu was thrown at me and I was told read this. Food was appalling. Burnt and pretty inedible. Dinner slightly better than breakfast. Availability at breakfast terrible and we left hungry and had to stop and get something else. Complete waste of money for the meal deal don’t bother as nicer places locally which cost similar prices. A shame as had the potential to be a nice place but noisy and rude staff so wouldn’t visit again
- carolhR2033RM (2/5): Very very poor - We booked 3 rooms
1 had very unclean toilet which when reported, we were told it would be cleaned when when they were ready. 2nd Room no running water on 2nd day
3rd room water was cold
Windows cannot be opened in any room - total fire hazard
Restaurant was not very clean, food was shockingly poor & staff (apart from the young fella putting the food out) were unhelpful & had a horrible attitude. Infact apart from that guy that was the general with the staff. Wouldn't even give a star if that was an option. Definitely wouldn't recommend unless no other choice
- Dottydoodah (10/5): Excellent - It’s an older premier inn but it’s very clean and well looked after. The staff were amazing.
I have to give a special mention to Cecelia, she was fantastic and so friendly and knowledgeable about the area. She recommended places to eat and get petrol. Nothing was too much trouble for her and she’s an absolute credit to the company! She wouldn’t have been out of place working in a top London hotel. We absolutely loved her. The other staff were also great but Cecelia was amazing!
Would definitely stay here again if we came to the area.
- C884DGsimonl (10/5): Don't judge a book by its cover - On arriving at this hote we were pleasantly surprised by the way it looked, as it felt like we had stepped back in time and that it was not your usual generic looking Premier Inn hotel. When checking in we was greeted by a lovely friendly receptionist who was very professional and couldn't do enough to help us. The room we were in was more than adequate for our stay on the ground floor with a balcony over looking the cricket pitch with a match in progress which my girls enjoyed watching. They enjoyed it so much they decided to have a picnic on the balcony rather then going out for dinner. The club house itself was not noisy or loud after the match had finished. We all slept like a dream, even my 10yr old, who likes to awake before the birds, stayed asleep longer than usual. We had breakfast at the hotel which was cooked to perfection by Tracey the chef and the waiter Callum was extremely helpful and down to earth. He was great ,lots of laughs and banter and very energetic considering the it was early . When we checked out we also met the high praised manger who was lovely and chatted with us and gave our girls a colouring pack for our long journey home. We will be making this a regular stop when we are travelling up from Cornwall heading to Kent. Cannot rate this hotel enough, and would highly recommend it .
- bengY1798US (10/5): Quick stopover - Ok, so I knew this wouldn’t look like a regular Premier Inn but it is still a shock as the outside really needs sone updating and looks like a 1970’s office building. However, the welcome was warm, the staff incredibly friendly and helpful and the room was great. The bathroom was smaller than some of the newer Premier Inns however. As it was quite hot when we visited, there was a fan running in the room and we also were offered a sheet instead of the duvet which was very welcome. It is worth noting that this Premier Inn does not have the usual attached restaurant such as a Beefeater or a Brewer’s Fayre. The was however a pub next door called the Ship Inn and we had a lovely meal there with fabulous service. Breakfast is in the Premier Inn, they have their own breakfast room and chef. That was absolutely fine, the breakfast was lovely and it was actually nice not to have to battle with other members of the public to go up and get our breakfast. So, would we stay again? Absolutely yes, you just need to be aware that this is not going to be your usual Premier Inn stay.
- Navigate21960047740 (8/5): Family trip - Clean, presentable and comfortable.
Some noise from room above but was addressed when I raised this with staff.
Family room was not ready on our arrival but again was addressed promptly.
- Dukkiduo (6/5): A good premier inn but doesn't half need some tlc - The staff make this premier inn.
We stayed two nights and the staff we encountered were polite and helpful. For example, I phoned up to switch to a room at the back with a balcony overlooking the cricket ground (remember to bring your fold up furniture); we asked about parking on a Saturday night with the pub so close and how to get round the roadworks to the main car park; asked to borrow some cutlery for a picnic Saturday night on our balcony after a lunchtime event; went early for breakfast Sunday before 7am opening so we were on the road early. All these requests and questions answered positively.
Breakfast in the hotel's breakfast room was nice. I would've given this 5 out of 5 had the interior been in a better state. it really is battered. Our room really needed some tlc. Curtain linings needed a damn good clean, all walls and woodwork decorating, bathrooms grouting deep cleaning. Sort the battered interior then you are looking at 5 stars.
- jodiet725 (10/5): Another great stay - Met at reception by Leanne met with a warm and welcoming smile and hello as always showed amazing kindness and patience with my children who both have special needs visited restaurant for breakfast and dinner during stay staff inside were brilliant as always and food was delicious another wonderful stay can’t wait to be back again
- dianewX8570RE (4/5): RIP offb - Restaurant very poor. Hot day didn’t want a main so had starter at 5.99. Pudding at 6.99. And was charged extra for the pudding because I hadn’t had a main. Even though the meal deal had been paid for 2 courses. No other restaurant does this. I have the same in Wolverhampton the night before with no extra to pay. Will not be back and will advice the company not to use again. . Also took 1 hr and 10 minutes just for the above with only 7 people in the place. Total joke
- parmys (2/5): Very poor - The young guy on the front desk took 4 hours to check us in. His a very rude man! Door lock was broken then only to be told pick the babies cot ourselves and move it to the 3rd . No managers on site. People were really annoyed of the service he was giving as he was very slow and couldn’t be asked!
- Mitchie1971 (10/5): Good hotel - Stayed here with friends before a festival. Standard Premier Inn, rooms clean and comfortable. The bar and restaurant was good with lovely friendly staff. Food was reasonable
- RonB1552 (10/5): VG two night stay - Outside (To front) of the building; the general state of the building and parking area was in need of a little TLC however the Hotel entrance was near to the carpark we used at the front of the hotel. Inside the building; the room and general areas were in very good condition, the breakfast area looks very new. The room was comfortable and very clean; the bed was comfortable with soft pillows and additional pillow available. A Hair drier and portable radiator available in the room, Wi-Fi was available but a little slow. Unfortunately, there was no evening food however there is a pub adjoining the hotel property (less than 1 minute away) joined by a walkway (the food in the pub was very good and reasonably priced). Breakfast was available in the hotel which we found to be excellent and well worth the money. All staff encountered especially the breakfast staff were very pleasant, efficient, and attentive to our needs.
- CumbrianSue (10/5): Good stay - Nothing to complain about - Clean, comfortable room with good mirror in room with plug next to it and well it for make up. Good shower. Facing the road but no traffic as quiet part of town. Good restaurant next door with good selection for breakfast. Large free car park. Supermarket very close for anything you've forgotten.
- cr8ted2praze (8/5): Good, but could be Great with some TLC. - Stayed here for 3rd year in a row for an annual conference. Location is perfect, just across the road from New Square shopping area with a Tesco extra and all the shops and restaurants you need to make your stay convenient.
Onsite restaurant is excellent, staff are more than happy to help and the hotel has plenty of free parking for guests.
Rooms are of good size and of course the famous Premier Inn beds do not disappoint. The only thing that I will say is that the rooms are starting to look a little tired with scuffs on the walls, cracks in the ceiling, chips in the bath and the carpets are starting to looking worn. Nothing major, but these things just spoil the hotel vibe a little.
Overall, the positives far outweigh the negatives and I've had another pleasant stay.
- N5871DGstevenw (2/5): Kids should not be allowed to run around the hotel like a playground!!! - As I work all over the UK it is important where I can to get as much rest as possible before I deliver training courses at our centres and company premises, what I do NOT expect are kids running around corridors thinking they are the only ones in the hotels and parents not taking full responsibility.
Apart from safety aspect but also a safeguarding aspect children should not be left unattended.
It’s bad enough some staff stating they can’t do anything, yet our company spends hundreds of thousands of pounds in this group for all of our staff.
I have no choice as I do not want to travel 3+ hours before doing a full 8 hour day teaching and assessing, this is why I travel the day before then I’m fully refreshed for the day.
Please Premier Inn, amend your policies to deal with this issue. It’s a hotel not a school club, people need to rest no matter the time day or night!
- Happiness09427989065 (10/5): Nice rooms - Good service, clean room. Food in breakfast was nice and had a lovely stay. Everything was well and organised. It was lovely staying in.
- kylenQ7879FF (10/5): Perfect example of Premier Inn - Bed very comfortable and was lucky to get newer style room as there seemed to be a mix, staff at the reception were very helpful, facilities worked as expected, and would definitely stay here again! This was my first stay so it would have been nice to explain the facilities available such as tea and milk refills, vending machines, and HDMI on the wall for the TV, but now I know :)
- LucyBCB (4/5): Premier inn! - We were walking between Derby and Lichfield so this was a perfect stopover. Great hotel as always but restaurant closed. Thank god for Morrisons across the way.
- Q9804JVjeanettec (10/5): Brilliant - The best Premier Inn ever.
The first floor has a balcony overlooking a cricket pitch. Lovely big windows.
Ceiling and Anna were the receptionists while we were there. They were the friendliest and most helpful of receptionists.
The pub opposite was good
- B8668WGpeterh (8/5): Visiting Bristol - The rooms, fixtures and fittings in the rooms are great and the standard one expects from this brand. The outer building however does look dated and a bit tired.
The important things such as the bed and bathroom very comfortable, clean and all worked well. No complaints at all.
Very minor point but had to ask for extra towels as I have long hair. However I do approve at minimising unnecessary waste and reception were very helpful and had extra towels readily to hand.
Due to limited space they are quite strict about breakfast time which when I’m on holiday rather than business is a touch frustrating - still if that’s the worst point I’m sure you can see that overall this Premier Inn meets the brand expectations.
- BuckleyHuff (6/5): Outside grim looking - Needs to TLC. Receptionist needs some customer training.Not a smile looks bored. Actual hotel ok bed ok clean enough. It’s outside needs paint weeds everywhere. In restaurant it’s grim outside looks abandoned. Inside better staff nice chairs need good clean and new blinds. Food can’t complain breakfast was very good.
- funcarblue (8/5): Great staff but needs air conditioning in rooms. - Great staff, good breakfast and location good for travel to the south west. Downside the hotel did not have aircon, however the great staff prepared the rooms well to be cool enough to sleep. fan in room.
- rachelkO9476QG (8/5): Good value - Lovely staff, the room was spacious and clean and the food was decent. The hotel was easy to find and ample parking. Check in and out was easy.
- H2949FTcolleenc (6/5): Hope you’re not hungry or on a time schedule - Hotel was standard Premier Inn, great for one nights stay.
The restaurant at the next door pub for breakfast has poor service
Having requested vegan ‘bacon and sausages’ we were faced with a 20 minute wait for them to be ready.
They are cooked as needed apparently
Quite why the chap cooking them didnt do so whilst prepping the other items - hash browns, eggs etc, escapes me, as he only put them in the oven after we had been standing there a good while.
He wasn’t exactly in a rush.
20 minutes after the initial request they were ready, then we had to wait for all the other items to be refilled.
Perhaps two members of staff would alleviate this or a speedier member of staff?
The toasters are insufficient for the amount of customers also.
When need to stay at Burton arises again - we will visit Morrisons over the road for breakfast.
- Z3681ISalanp (6/5): Intermittent WiFi coverage - Staff are friendly and helpful, the bedrooms face out over a lovely cricket green so is a delight to stayover especially in the summer months.
As a regular visitor over the last 7+ years I have found for a while now that the only disappointment is the pathetic WiFi coverage both free and paid for - it was non existent during my last three visits!
After reporting this on repeated occasions to staff they say that attempts have been made to fix the problem and it is outside their control to do anything about it. As a business person this means I am out of contact with my office and clients by email during my 4 night stayovers unless I use the pub next door and has become such a problem that means I regret in future having to move to alternative accommodation.
- mandyelizabethb (10/5): Outstanding customer service! Thanks Stacey 😊 - Stacey welcomed us into the restaurant with a smile and delivered fabulous customer service making our visit really enjoyable by creating that warm and friendly atmosphere where nothing was too much trouble for her. We enjoyed our food and of course slept very well as always in a premier inn!
- emmahW8195SZ (10/5): 5 star - The biggest family room I’ve staying in, it’s usually a squash with a 7, 12 and 15 year old boys but lots of space.
Room was the perfect temperature even on a hot day.
Room was very clean, staff very friendly and welcoming, breakfast was amazing.
Definitely the best premier inn I’ve stayed in, would choose to go there again and easy to get to Alton towers.
- U760ENdanielh (10/5): Good fantastic - Comfortable bed and the food is cooked to perfection. Especially the calamary and the steak. Excellent staff in the bar
- ef510 (8/5): Premier Inn experience West Bromwich - My Sister and I went to this hotel the night after we attended an awesome concert.
Before we went we had a meal in the Restaurant. We both had the steak, with the peppercorn sauce, skin on fries, and a few cocktails. Layla, the Server was amazing, nothing was too much for her…Thanks Layla 😁
Chef Paul, you can cook. The meal was fabulous, cooked to perfection, exactly how we wanted it. My Sis likes her steak almost cremated, and I like mine medium. All perfect…Thank you Chef Paul 😁
Both of you keep up the good work 😬
I did not get the Receptionist name on the Tuesday morning, but thank you. You did a great job 😁
I did not get the best night sleep, as the room we were in had a connecting door. Unfortunately, we had some rowdy, loud neighbours. I did tell reception, who were great and let the other room know. They toned it down a little bit, but could still hear all of their conversation. I eventually fell to sleep at around 04:30am, only to be up at 07:30am.
I would suggest the rooms with connecting doors be left for family/friends/groups, if the rooms are not all connecting rooms.
Overall, it was a good stay
- joanne-morfitt (10/5): Exceeded expectations - We stayed on a quiet Sunday night with a group of around 20 people. Check in was easy and the room was clean. I don’t normally review chain hotels but I am for 1 reason particularly, the food and service! The evening meal was exceptional and fantastic value. The two ladies serving were run off their feet but were lovely and accommodating. The following morning breakfast was the best we’d had in a Premier Inn. Both chef’s for dinner and breakfast really cared about what they presented.
- 135jessed (10/5): Ideal location. Staff very pleasant - Ideal location for central West Bromwich and with excellent road access to the motorway. Nice large carpark, with free parking. Room to the usual Premier Inn standard and it was nice to find the aircon had been put on before I arrived, esprcially given the windows don't open (hottest day of tye year so far).
- donvikky (8/5): Great value for the price - I believe the stay offered excellent value for the price. While there was some ongoing renovation on the floor I stayed on, which caused a bit of dirt in the hallway, it didn't detract much from the overall experience. I didn't try the Wi-Fi, as my previous experience at the Premier Inn in Longbridge was poor, but my Lebara network was sufficient for my needs. The mattress was incredibly comfortable, and I had a restful two-night stay.
The hotel's proximity to the city center is another major advantage – it’s just across the street from the New Square Mall, Odeon Cinema, and a variety of restaurants and shops. Additionally, it's not far from the Lodge Road Metro stop. All in all, it was great value for the price!
- Coastal21243947820 (8/5): Clean hotel with lovely reception - Amazing stay, very helpful reception staff and clean rooms. Food in the downstairs restaurant is also delicious with a range of drinks ! The only downside was the cleaning staff who seemed rather annoyed all the time bringing the atmosphere down a little bit.
- oblongly (10/5): Clean, spacious and value for money - Clean and spacious room. Located in a nice area of town with lots of amenities nearby. Hotel was clean and comfortable.
We stayed in family room and 1 of the kids "beds" was like sleeping on concrete, so she ended up in my bed. But overall value for money was excellent
- kimberleywK2338DU (2/5): The worst Premier inn we have stayed at - Room was large but had a really damp mouldy smell which we found was coming from the bathroom. The toilet seat was stained with urine and the shower curtain smelt very bad. Paint coming off the skirting boards everywhere looked tatty. Also found a large piece of snot had been wiped on the mirror in the bedroom and not cleaned off. Air con didn't work properly and windows didn't open so the room was extremely hot.
Went for our evening meal at the attached restaurant and that also wasn't great - items missing off our plates, children only got one side of corn when menu said two, asked for cheese on burgers came out without any, Korean burger had no Asian crunchy slaw when we asked for it we got normal coleslaw with a squirt if chili sauce in, pancakes were stone cold.
Breakfast was dreadful waited ages for items in the hot buffet to be topped up only for others to then be missing. Very few continental options as we were told they hadn't defrosted in time! Usually love a Premier inn but wouldn't stay in this one again.
- rachelmM4877OQ (10/5): Can't wait to go back - The whole experience was amazing and I can't wait to come back and stay again very soon with thr family and do alot with the children around westbrom... everyone is friendly and kind never had a bad experience here its always been welcoming and outstanding ✨️ 😊
Photos