La Serena Hotel

Five star luxury in a beautiful setting, coupled with an impeccable facility and staff that are eager to go the ‘extra mile’ for their guests. Special mention to Roberto who took care of our every need from reservation to check out. We hope to be back again soon.

Our family’s stay at Hotel La Serena in Forte dei Marmi was absolutely perfect. From the moment we arrived, the warm, personalized welcome made us feel right at home. The hotel is a peaceful retreat, with beautiful gardens, a sparkling pool, and stylish rooms that provided both comfort and a touch of luxury. The location couldn’t be better—just a short walk to the stunning beach, where we spent our days relaxing and enjoying the crystal-clear waters. The staff was exceptional, offering thoughtful touches for the kids and fantastic local recommendations. Meals at the hotel were a highlight, with delicious breakfasts and dinners that showcased fresh, local ingredients. Forte dei Marmi itself is charming, but it was Hotel La Serena that truly made our trip special. It’s the ideal spot for a family getaway, and we left with wonderful memories that we’ll cherish forever. We can’t wait to return!

5 stars - this place deserves 5 stars. The staff were extremely professional and friendly … nothing was too much. Especially Roberto who booked all our restaurants for us and was like a personal concierge and Antonella who took us on a personal tour on our first day. From providing an early check in to booking our taxi to the airport, they took care of everything. The room was small but super modern even with a Dyson hairdryer, comfy slippers, an amazing bed and gorgeous terrace overlooking the pool. The free bicycles were well maintained and very useful. The gym was a pleasant surprise - even though outdoors it was very cool and had brand new technogym equipment. The pool area is absolutely gorgeous.

This is a wonderful boutique hotel, the refurb (well complete re do into a modern hotel following purchase) provides a fantastic, bright, modern, clean setting with lovely furniture, thoughtful lighting and great artwork throughout the property. Impeccable housekeeping, in room and common areas, friendly staff, attentive management team. Stefano is the GM, ever present, nothing too much trouble, even drove us into town one evening...The room was small but functional, beautifully appointed, towels bedding and robes of highest quality. We loved the complementary bikes (normal and electric) which made getting around so easy (and so safe on the flat sea front bike lanes). The bar was very well stocked with endless choices of gins, whiskeys and they made a mean Negroni. The cellar had a number of personal favorites. We only ate breakfast there..it was excellent although on one day all the guests seemed to descend on the restaurant in one go and so it was a bit overwhelming for the team ( i mean we had to wait all of 3 mins for a coffee!!) The pool area is large enough for a relax and dip and serves a purpose, really if you are sun worshipper you will be on the beach but for a few hours R&R before or after daytime activities it was great. We simply loved the hotel and at this price point it is providing real competition to some of the other in town who may be resting on their laurels. We will definitely be back. Please don't tell everyone...we don't want it sold out.

I loved the hotel , I felt at home , the hospitality is great , the staff are very friendly and helpful. Loved the landscaping , and the interior design , beautiful art pieces. Everything is very convenient and confortable. , location is great very close to the sea , I Will definitely come again with my family.

What a beautiful and charming hotel. As soon as we entered the hotel we felt awesome energy. Very tastefully decorated. Luxurious and minimalist at the same time. Our room was a deluxe, my wife and I manoeuvred well despite the five suitcases. The resort-like property has a very nice pool area and outdoor gym. Most importantly breakfast is open until 1 pm and is delicious. Back to the rooms, excellent mattress and pillows and lush towels. This family run hotel is a must and we will sure come back and tell our friends about it.

great hotel - still new and not what i expected - feels more like a five star than a four star - marble bathrooms , japanese toilets , high end ameneties attention to detail is there - staff are friendly and relaxed and are accommodative - has an enclosed garden which is great and nice area to relax . the art studio and art work is also a wow touch . outdoor Technogym facility is also great . had live music on saturday evening which is also different and welcoming to forte as it was always missing ( though more lounge bar music than anything else ) great cocktail offering as well would definetly return and come

Hidden gem in forte dei marmi!😍 this beautiful unique hotel has a piece of artworks which got my attention from the first entrance! Super clean and brand new place have a most kind staff which was really helpful during our stay! Rooms are designed for all the comfort and has everything we needed for our stay, starting room dyson hairstyles, sleeping masks made from silk, workout equipments which wasn’t necessary but was still there in case we needed! Super comfortable and little hideaway if you really want want ti connect with yourself or partner! Located in a very good place, 5 min drive from the beach and top hot spots! Highly recommending since its a really great rates for this beautiful place!

I had an amazing stay at La Serena Hotel in Forte dei Marmi. The service was outstanding, and the staff, especially Maria and Luca, were friendly and attentive. My room was comfortable and beautifully decorated, with stunning views of the trees and mountains. La Serena Hotel truly offers the best services, making it an ideal retreat for anyone seeking a serene and luxurious getaway.

We had a great stay at La Serena Hotel in Forte dei Marmi, and the service was excellent. This was our second visit, and they welcomed us like family. The hotel is well-kept, with a nice mix of comfort and style. The artwork around the hotel added to the fancy feel. There are lots of activities and games on site, and the new outdoor gym is wonderful. Stefano and his team were very professional, helpful, and kind, always meeting our needs with a smile. The rooms are luxurious and have nice touches like Frette bedding and bathrobes. The food was delicious, featuring tasty local dishes. We are already looking forward to coming back next year without a doubt.