(make sure to read further below, "MORE BEACH" if relaxing on the beach or poolside is for you. This is a lengthy review but hopefully helpful)
Look, we love Mexico, the beach, and all inclusives where you don't have much to be concerned about while enjoying the atmosphere. And we don't really mind average food and rather enjoy laid back quieter and smaller resorts. HOWEVER...
Here is a rundown of our experience. Stayed 3/7 through 3/14. In our early 60's, travelled with son & daughter in law (in their late 30's).
CHECK-IN: was fine. But, there was only one other couple checking in ahead of us. And actually, they gave us an upgrade to one of the panoramic-view rooms, 417. Son got a room in the taller tower also on the 4th floor.
ROOM: the room was pretty darn good sized and had multiple floor to ceiling windows and multiple sliding doors to get out to the huge wrap around veranda. The view, as with most of the rooms, is fantastic. The bed was absolutely terrible, you can actually look at it and see the indentation on the mattress from people sleeping on it for years. Hard as a rock and at times a bit painful, really. Never felt like I got a good nights rest on vacation. Bathroom good size. On some days it seemed like you had to run the shower water for more than 5 minutes until it warmed up, but it always did. Other days it was almost instant hot. Toilet flushing appears to be a problem, most likely water pressure issue overall (and probably worse on higher floors), have to stand there and hold the handle for quite a while until it is completely done to even work right. In fact we asked the front desk to send maintenance up since it appeared the toilet had an issue - - no one ever came. But then we figured out to stand there holding the handle for a while. Can't speak to TV watching, there's one there but we never care about that when at the beach. Didn't use wifi as I do not like to use 'public' wifi where someone can literally capture data packets and see passwords and everything in your data transmissions (have Verizon cellular and it worked fine on most parts of the island). A/C: we turned down the thermostat upon checking into the room as it was a bit warm. It didn't cool down for about 3 days, we slept under just sheets or even on top of them. Then all of the sudden one day it seemed to actually do its job. I double-checked settings and not a single thing had changed. There are refrigerators in the rooms but no clue as to why. They do not stock them with anything. They sit there empty. As far as getting bottles of water, housekeeping will leave a couple of those on the bathroom sink or somewhere each day but no other options of anything to stock up on. Most all inclusives with a fridge stock cans of beer, soft drinks and such every day. Not here. Other than that, nothing spectacular about the rooms.
BEACH: the section of the beach in front of the resort may be one of the best of all resorts on the island. A lot don't even have sandy beach, only rocky cliff-face or really small sand areas. This beach stretches the entire length of the property. There are two piers there, one longer one. It keeps the sargasm from rolling in. In fact, the next resort just to the North on the other side of the pier - - I honestly do not understand how anyone can get in the water there, terrible brown every single day. El Coz side of the pier, crystal clear. Didn't have to use water shoes to get in as long as you watch where you are stepping. Indeed there are numerous rocks there. The sand on the beach is wonderful and if you go to the South there are tons of lava rock areas and tide pools to explore (obviously have to wear water shows there).
MORE BEACH: okay, this very well may be the biggest problem with this resort... given the wonderful beach, it is almost impossible to enjoy it. Seriously. There are like what, a dozen two person palapas there? And how many rooms? Behind the palapas there is also a larger covered area that can accommodate maybe 6 more people. But other than that, there is ABSOLUTELY NO OTHER SHADE! Like sitting at the pool? No shade. Would you like to enjoy any other part of the beach there? No shade. What would it cost to get some shade umbrellas that can be moved around the pool or popped up on the other parts of the beach. The palapas only take up about 1/4 of the beach area, plenty of room to accommodate more beach goers if they had umbrellas on hand. Now, for the biggest issue: you will not find a palapa to use. Period. Yes the towel game is real here and number one reason why I would never return. It's worse than any other resort we've ever been to or even heard about. So not only are shaded loungers reserved with towels early, that doesn't even begin to paint the picture. People would keep their towels on the loungers 24/7. This means that no one else can ever get a shot at using a shaded chair. If you happen to nab a lounger in the shade when someone checks out, you'd simply keep your beach towel on that darn chair until you check out. This is a crazy new norm for any place on the planet, the only resort I've ever heard of that allows this. After a day or so being here, we were like some others who have voiced that after a short time they kinda wished they had booked somewhere else. Also, every time we tried to exchange beach towels we were told there weren't any, or 'come back at 11:00' even though while being told that you were looking straight at a pile of folded fresh towels sitting right next to the guy who wouldn't exchange any for you.
SNORKELING: bring your own mask and snorkel. You can check-out a mask and snorkel here, but only for an hour and only between 10:00 and 2:00. Outside of those hours you will pay $150 to rent. No fins available. We did snorkel once, the water is great and there are lots of fish. But the mask was terrible. When I checked mine out, the guy pointed to a bin and said grab one. When I was done and was checking it back in, he pointed to the exact same bin for me to toss it in. Really? That means the mask and snorkel I sucked air through was most likely used by someone else without any cleaning. And someone else got to use that same mask & snorkel right after me. Gross and unhealthy stuff. You'd do better picking up a mask at Target and bringing it.
FOOD: pretty much everything you've read from others rings true. Same stuff every meal and lucky sometimes to even have certain dishes available. They would run out of things often at the buffet and not get refills timely at all. The best part of the buffet seemed to be breakfast. The omelet bar was good. But, it's a small grill, takes a while to get everyone through, and there was always a long line. And the only plates in the ENTIRE buffet are right in the middle of that long omelet bar line which was a huge hassle. There are like 4 other small areas with different types of food but no plates at those areas at all. Seems like some simple management of layouts and processes could help. And do you want bacon? Forget about it. They keep it hidden and the omelet guy is the only one who has access. Sure you can specifically ask him for some, if there is any there. They protect the bacon and don't always have it on hand anyway. Just kind of weird. For the a la carte restaurant you do have to be in line at the 'tour desk' by 8:00am to reserve a time for that evening. Some mornings that line started at 7:30 just waiting for someone to show up. The times/seats go very quickly, and the availability supports only a fraction of people. That is a shame because the food is different than the buffet, in a positive way. I tried testing out the dress code one evening, wore nice collared shirt and nice shorts. Got busted and ran up to the room and changed into pants. Nothing wrong with that. But make sure to take at least one pair of pants for dinner. Like others, even though we paid for all inclusive, we still either walked down the street or took a taxi to town and were happy to eat decent food elsewhere at least on a couple of occasions. Just factor that in when you price out staying here.
STAFF: I'll echo what most others say, they work hard and most care about what they are doing for your benefit. Bring some tip money and help them out, they do put in long hours and actually try to help your experience. I was actually shocked... seems Americans get ribbed about tipping and getting all the attention and sort of ruining things for others. But kudos to the multiple French Canadians we were sitting close to for most of the week, they tipped more than we did.
SMOKING: so apparently that whole no smoking anywhere in Mexico thing is not a real thing, at least on Cozumel. Bought some Cubans in town and was told I could light up absolutely anywhere. Certainly at El Coz you can light up anywhere and people do. They don't give a crap who is around, even if you are at the next palapa on the beach. I did have a couple cigars at the resort but sat down at the far south side close to the empty lot there, out of everyone's way. Others who light up, give some decent human respect to others...
RAIN: it happens in tropical settings and actually can be enjoyable. Twice while there we had some afternoon showers. One was coming down a bit heavy and it was close to lunch time so we took advantage and headed to the tiki hut buffet building. As we walked in there was lots of chaos and then we realized why. About 90% of all tables where covered with water. The roof leaks bad. During rain, if you don't have a palapa to hang out under, might want to sit on your veranda at your room and enjoy. If you do have a palapa, your 24/7 towels will get soaked and then good luck ever getting those changed out.
OTHER TIPS: The tour desk in the lobby can help with pretty much anything you might be interested in. We got hooked up with a 'buggy' to drive around the whole island. Was a fun day but would definitely get a 4 door jeep next time, it was pretty difficult for everyone to crawl into the buggy, almost like nascar drivers climbing in behind the wheel. If you need more money (bring lots for things to do), walk 5 minutes to the Westin. They have a USD ATM in the lobby. You can do the monetary exchange thing if you really want to but none of the trips we make to any part of Mexico do we worry about that, they always accept USD (and we go to Mexico at least twice a year). The tour desk also hooked us up with a private boat trip to Isla Pasion. You can get there on a party barge for $110 per person, or like us, we booked a private boat for 5 hours for $500. It also picked us up at the hotel pier so we didn't have to taxi into town. For 4 of us, well, you do the math. Isla Pasion is somehow newly minted as the top beach in the world. Nah. It's nice but come on, maybe, just maybe one of the better ones in Mexico? We walked all around there and then decided to go snorkeling. One of the nice things about the private boat, go where you want, when you want, do whatever you want. Same price breakdown. And included light food and all the drinks you wanted. Lots of places on the island accept credit card payment but lots do not. Some don't even have the capability (like Coconuts, a fun stop on the opposite side of the island). Bring plenty of cash for activities or exploring off site. Use taxi service to/from the airport. Once we got our bags on arrival we stopped at one of the desks in the airport terminal and booked a van to carry us and all our suitcases. $56. If we had just gone outside and got a taxi it is $20 for 4 people and luggage. No luggage, you can do that trip or into town for $10. There was no haggling and all the prices were the same no matter what vehicle we got or who the driver was. That part of getting around was quite easy and safe. No need to try to book a taxi, just walk out front of the hotel. Returning from town, they are everywhere too. Keep in mind that pretty much anywhere you want to eat or spend money, Mexico has changed, at least the touristy areas. Things seem to be the same price as in the states, and if at the airport or other high tourist areas, even more expensive that at home.
SUMMARY: If you love relaxing on the beach, and some shade, this is NOT the place to come. Period. It will ruin your vacation. They could plant palm trees, use some of the 'resort fees' (what is this, Las Vegas?) that they charge in addition every night to purchase umbrellas. But nope, they just pocket that and don't care. Hey, maybe sell off the unused room fridges and get some shade umbrellas. One night we saw a couple carrying two lounge chairs just in front of the vacant property to the south, there are some wonderful shade palms there. Their idea was to be set to enjoy the beach and some shade the next day. However, it wasn't even 5 minutes later, 3 staff showed up and hauled them back. Just an example of what vacationers really need, and what the resort won't abide. They also do not care about maintaining the resort and what others are saying is true, management is just running this place into the ground. No reason to return and having experienced a week there, kinda wish we hadn't (after the first day we started to get that feeling that we wished we had made a different decision). We're pretty easy going and roll with the flow but...
I challenge the hotel to actually respond to this posting with something substantial rather than what they seem to do every time: 'oh, thanks for the feedback, we look forward to your next visit'. They just seem to copy/paste the overall response to everyone. This place is seriously floundering but could be spectacular if someone stepped up and actually cared. That's called leadership, and in the tourism industry, does require investing some funds. Neither exist here.