Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

What an utter shambles of a hotel. The external decor offers you a warning of what’s to greet you inside. Peeling paint, missing tiles, a shabby entrance…on entering there are steps up towards the bar area that doubles as reception desk. The staff - there aren’t many - don’t seem overly interested. Check in is not before 4pm (which means per night you’re actually paying for just a 19 hour stay). They agreed to keep my luggage but no tags or token for me to prove it’s mine in my return. On my return after 4pm I had to wait 20 minutes while a woman demonstrated because the balcony room she’d booked wasn’t available. My room was shabby. A sagging sofa, stained carpets, sagging mattress, peeling wallpaper and chipped paint, a dated bathroom. On the plus side a good size wardrobe and a fan was provided. And a good selection of tea and coffee. The balcony was narrow and a single wooden fold up chair was provided. Breakfast was a poor show in the first morning. Plastic cheese, tinned fruit, overdone bacon and cheap sausages. On the second day the restaurant was closed. Why? Because they only had 10 guests so we were told to walk down the road to another hotel - good job it wasn’t raining. Same sort of breakfast, concentrate fruit juice, cheap bread. I suspect most of the people who stay here are coach parties. I pity them being dumped in this dump. If you have a choice, choose not to stay here.

We had a lovely rime away but the hotel is in need of some updating, the floors were incredibly creaky and noisy, not ideal for a family stay with a baby. The breakfast was good. We were unfortunately disturbed at around 1am by the alarms going off which terrified our 3 month old.

Nice to look out and hear the waves at night

Stayed at this hotel at the weekend 12/9/25 till 14/9/25 hotel was clean but needs a massive update room was tired WiFi didn't work shower was so weak in pressure no plug for bath exposure wire under the towel heater wouldn't recommend the hotel

We checked in quite late in the evening. Jamol at the reception was really helpful, we would definately consider staying again. Bournemouth is a beautiful place to visit.

Everything was perfect, there were two receptionists who even speak Spanish, who were polite and competent. I hope the indoor pool comes back soon!

The parking is so expensive,.i never been in hotel and pay for the parking. The window's room so old and wind come inside even if they are closed. The indoor pool is not working and when you book it's not mentioned. My expectations was high but the reality is different.

All Good

Breakfast is good. Rooms are big and have a TV 📺. The shower wasn't brilliant. Nice staff you can walk to the beach. My stay was good.

We were greeted well they changed my hotel I wanted a better view but was given a dingy room with views of a park. Felt really diss appointed